Eric Shih, Chief Operating Officer, Cedara From government and industry regulatory requirements to corporate decarbonization efforts, brands and media suppliers face pressure to adopt a path to achieving zero carbon emissions — ad net zero. The growth of digital advertising and its colossal energy consumption — from data centers to servers, from transmission networks to […]

One key need for culture change in the newsroom is agreeing on the same metrics. Using tools journalists understand can help with this.

Explainers are one of the most widely used forms of ‘evergreen’ content. In this unpublished extract from the latest edition of the Online Journalism Handbook, removed due to word limit…

Publishers are looking at the other opportunities that gen AI pose to get the sales done quicker.

Julián Gallo, creator of the UalterAI tool and adviser to Argentine newspaper Clarín, explained and demonstrated the tool during a recent INMA Webinar, sharing how it is helpful to journalists and readers.

Tim O’Rourke, vice president/content strategy for Hearst Newspapers, leads the company’s DevHub, which helps provide high-quality interactive local content typically only found in much larger publications. He shared the strategy behind the technology with INMA members.

Publishers are testing generative AI technology to improve the search functions on their sites, in a bid to improve reader engagement, provide answers to readers’ queries using their own content archives and — in some cases — create an added value for paying subscribers.

It's a prism, a model for analyzing and developing journalism and publishing stories. But putting it into work is change management. Here are my tips

The Audiencers' Festival at The New York Times Building on March 15th brought together 150 digital publishing professionals to discuss everything from

Since our last ranking, the leader has not changed, but there are new entries in the ranking and new interesting trends to observe.

As of today, nearly 30,000 users follow Vía País’ WhatsApp channel.

This week we speak to Head of Newsletters Maire Bonheim, and Deputy Head of Newsletters David Alexander, about the publisher's newsletter portfolio.

The hyper-local newsletters are very niche and relatively small, but they are significant for those who have chosen to subscribe to them.

The move will help position the Times as one of the biggest audio news companies globally.

A crackdown on "subscription traps" in the Digital Markets, Competition and Consumers Bill has seen alterations that, publisher bodies say, better balances the rights of business and consumers.

News media companies around the world are investing in their bundling offers, which are popular among readers. The stumbling point right now, though, is readers are churning because they aren’t getting the subscription experience they expect.

Password sharing is a growing problem that costs news publishers revenue. During this week’s Webinar, LeMonde and Frankfurter Allgemeine Zeitung explained how they addressed the challenge.

To improve its conversions from free trials, The Hindu used gamification strategies based on the principles of loss aversion.

Forbes and Media.net are in hot water after an Adalytics investigation revealed a shady MFA subdomain being sold as the normal Forbes URL.

The topline: Made for advertising sites are a hot topic in media circles, and a big problem for brands. Media companies need to demonstrate that they

Meeting users where they are — physically and mentally — is key to designing for mobile, product leaders from Financial Times, The Atlantic, Information Architects, and Condé Nast said during the recent INMA Mobile-First News Sites master class.

Implementing human-centric design thinking to GenAI.

In the ever-evolving landscape of streaming media, niche content has emerged as a dominant force, reshaping the way audiences consume entertainment and presenti

Amidst the ensuing chaos, there’s been a medley of trial and error, wild guesses, and enough pontificating to fill a library.