Luis Amorim March 01, 2024
32 media groups levy $2.3bn antitrust suit against Google over its adtech practices
The development comes at a time when Google is facing elevated regulatory scrutiny in both the European and US markets over its digital advertising practices.
www.thedrum.com/news/2024/02/28/32-media-groups-levy-23bn-antitrust-suit-against-google-over-its-adtech-practices
Is the Media Prepared for an Extinction-Level Event?
Ads are scarce, search and social traffic is dying, and readers are burned out. The future will require fundamentally rethinking the press’s relationship to its audience.
www.newyorker.com/news/the-weekend-essay/is-the-media-prepared-for-an-extinction-level-event
Facebook steps into publishing world
Plans to host news publishers' articles on Facebook's network could give it more valuable data about its users.
www.itweb.co.za/article/facebook-steps-into-publishing-world/rKPNG8v8Em274mwD
Google Is Paying Publishers Five-Figure Sums to Test an Unreleased Gen AI Platform
Google is paying a handful of news publishers to test gen AI products.
www.adweek.com/media/google-paying-publishers-unreleased-gen-ai
Vice Media stops publishing on website and cuts hundreds of jobs
Vice Media Group filed for bankruptcy in May and was bought by Fortress Investment Group.
www.bbc.com/news/business-68377742
Vocento despide 2023 reduciendo sus beneficios un 68,9% hasta los 4 millones de euros
Vocento ha hecho públicos ante la CNMV la radiografía económica de su último año. La compañía ha despedido el último
www.prnoticias.com/2024/02/28/vocento-despide-2023-reduciendo-sus-beneficios-un-689-hasta-los-4-millones-de-euros
The Quality Edit’s performance publishing model
The Quality Edit's Lauren Kleinman and Lee Joselowitz tell us about their performance publishing model, and how the ecosystem rewards authenticity.
www.voices.media/the-quality-edits-lauren-kleinman-and-lee-joselowitz-on-performance-publishing
The Telegraph’s Michelle Brister: Why bridge roles are essential in media organisations
If news organisations continue to do everything the way we’ve always done things, there might not be a future in news, warns Michelle Brister, head of
www.mediamakersmeet.com/the-telegraphs-michelle-brister-why-bridge-roles-are-essential-in-media-organisations
Politico publisher Axel Springer leads $2.3 billion Google adtech suit
Axel Springer has targeted Google before, but its reasoning is more logical this time round.
www.fortune.com/2024/02/29/axel-springer-google-adtech-lawsuit-ancillary-copyright
Facebook to Shut Down News Tab, Ending Publisher Payments | - Times of India
Facebook has announced that it will shut down its Facebook News tab in the United States and Australia in early April, ending licensing deals with major news publishers in those countries. Read more about this decision and its implications for publishers.
www.timesofindia.indiatimes.com/gadgets-news/facebook-to-shut-down-news-tab-ending-publisher-payments/articleshow/108134204.cms
Financial Times launches venture arm, invests in Charter
The Financial Times has launched a new venture arm to invest in high-growth media and tech companies, executives told Axios, and FT Ventures' first investment is in Charter, a future-of-work media startup
www.axios.com/2024/02/27/ft-venture-arm-charter-financial-times
How many news websites block AI crawlers?
Reuters Institute for the Study of Journalism
www.reutersinstitute.politics.ox.ac.uk/how-many-news-websites-block-ai-crawlers
More news organizations are suing OpenAI for copyright infringement
OpenAI is in its lawsuit era.
www.mashable.com/article/the-intercept-raw-story-alternet-openai-lawsuit-copyright-infringement
The Guardian’s new “Deeply Read” article ranking focuses on attention, not just clicks
The No. 1 most-clicked story on The Guardian's U.S. site right now: "Alabama IVF ruling leaves Republicans stuck between their base and the broader public." The most "deeply read" story, however, is on a very different topic: "Dune v Dune: do Denis Villeneuve’s films stay…
www.niemanlab.org/2024/02/the-guardians-new-deeply-read-article-ranking-focuses-on-attention-not-just-clicks
How Brazil’s Globo measures audience engagement across its portfolio | The Audiencers
The context of Grupo Globo Established in 1965, Globo has risen to become one of the most influential media and technology organizations in Brazil. It
www.theaudiencers.com/operations/how-brazils-globo-measures-audience-engagement-across-its-portfolio
Publishers are rethinking their definitions of “audience”
Some publishers are accepting that their actual “audiences” may be much smaller than they’ve previously chosen to believe.
www.toolkits.com/publisher-monetization/redefining-audience
Meet the Acast co-founders looking to shake up digital subscriptions for UK publishers with Sesamy
Sesamy has already been adopted by major publishers in Sweden and the founders are now turning their attention to the UK market.
www.cityam.com/meet-the-acast-co-founders-looking-to-shake-up-digital-subscriptions-for-uk-publishers-with-sesamy
From newsletters to predicting possible cancellation: tactics to reduce churn from The Audiencers' Festival Madrid | The Audiencers
This article is a translation of José's article on his blog, El Caos, with additional insights from speakers on the panel following the event. In the
www.theaudiencers.com/operations/from-newsletters-to-predicting-possible-cancellation-tactics-to-reduce-churn-from-the-audiencers-festival-madrid
How Denník N boosted ad revenue per session by 61% without compromising on subscribers - FatChilli for Publishers
Learn how Denník N enhanced its ad revenue per session by 61% and increased eCPM by 62% while maintaining a strong subscription base.
www.fatchillimedia.com/blog/how-dennik-n-boosted-ad-revenue-per-session-by-61-without-compromising-on-subscribers
How The New York Times delivers better ad experiences
www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/new-york-times-advertising-model
New Research From DoubleVerify & IAB Europe Cites Content Transparency & Quality as Largest Obstacles to CTV Growth - ExchangeWire.com
Amid fast-growing interest and investment in Connected TV (CTV) across the UK and Europe, a new report, The Power and Potential of CTV in Europe, reveals
www.exchangewire.com/blog/2024/02/23/new-research-from-doubleverify-iab-europe-cites-content-transparency-quality-as-largest-obstacles-to-ctv-growth
Future of TV Briefing: DoubleVerify and Roku uncover CTV ad fraud scheme costing advertisers $7.5M per month
This week’s Future of TV Briefing looks at a connected TV ad fraud scheme uncovered by DoubleVerify and Roku that’s been siphoning an estimated $7.5 million per month from advertisers.
www.digiday.com/future-of-tv/future-of-tv-briefing-doubleverify-and-roku-uncover-ctv-ad-fraud-scheme-costing-advertisers-7-5m-per-month
Everything You Need to Know About Predictive Audiences
Cookies are on their way out, but there's no need to mourn them. Although they've been the lifeblood of digital marketing for years, third-party cookies have lo
www.nativo.com/newsroom/everything-you-need-to-know-about-predictive-audiences
An SEO Expert's Playbook To Optimizing Websites For E-E-A-T
Unlock the secrets to SEO success with this guide on optimizing for E-E-A-T in 2024, backed by expert SEO strategies.
www.searchenginejournal.com/seo-expert-playbook-eeat-fiverrpro-spa/507432
Ad tech’s take: early reactions to Google’s third-party cookie demise
Two months into Google's grand cookie cleanse in Chrome, ad tech vendors are dishing out their hot takes.
www.digiday.com/marketing/ad-techs-take-early-reactions-to-googles-third-party-cookie-demise
