Luis Amorim July 12, 2024
The state of product at publishers
Back to basics
www.therebooting.com/report/the-state-of-product-at-publishers
Building Resilience: Diversification Strategies for News Media
This report provides an in-depth look at how media companies can successfully diversify their business models to adapt and thrive.
www.ftstrategies.com/en-gb/insights/building-resilience-report
Privacy's impact on publishers: Assessing the head of consent role
As privacy continues to dictate the market, publishers weigh up the head of consent role.
www.digiday.com/media/privacys-impact-on-publishers-assessing-the-head-of-consent-role
Investigative journalism and ChatGPT: using generative AI for story ideas
Generative AI can be used at all points in the journalism process: this post focuses on pre-production.
www.onlinejournalismblog.com/2024/07/10/investigative-journalism-and-chatgpt-using-generative-ai-for-story-ideas
Report on journalism and GenAI features important use cases, biggest challenges
A recent report by the European Broadcasting Union offers many use cases from media companies around the world about how they are using the tools and opportunities of GenAI.
www.inma.org/blogs/Generative-AI-Initiative/post.cfm/report-on-journalism-and-genai-features-important-use-cases-biggest-challenges
Elections, Euros, Olympics: engaging and converting audiences during big events | The Audiencers
Community building, dedicated value propositions, promotional subscription offers... how are publishers increasing reader revenue during big events?
www.theaudiencers.com/elections-euros-olympics-engaging-and-converting-audiences-during-big-events
The New York Times is “constantly thinking about the hierarchy of the stories that we’re promoting,” Joe Kahn says
In the two years that The New York Times executive editor Joe Kahn has been on the job, there's been a firehose flow of challenges to tackle.
www.niemanlab.org/2024/07/the-new-york-times-is-constantly-thinking-about-the-hierarchy-of-the-stories-that-were-promoting-joe-kahn-says
Alkompis’ Julia Agha on telling hard truths to your audience - The Fix
Being responsive to the communities you cover is key for building trust. But what happens when you find yourselves on opposite sides of an issue?
www.thefix.media/2024/7/4/alkompis-julia-agha-on-telling-hard-truths-to-your-audience
How much do people pay for online news? And what might encourage more people to pay?
Our research into news payment over the last decade shows that in a few richer countries a significant number of people have started to pay for online news.
www.reutersinstitute.politics.ox.ac.uk/digital-news-report/2024/how-much-do-people-pay-online-news-what-might-encourage-others-pay?
The Economist increases new subscriber engagement with a printed onboarding pack | The Audiencers
www.theaudiencers.com/42-the-economist-increases-new-subscriber-engagement-with-a-printed-onboarding-pack
The Hard Lessons of Lifetime Subscriptions
www.wsj.com/personal-finance/the-hard-lessons-of-lifetime-subscriptions-e80b15e5
AOP and Deloitte Data Reveals Reduction in Display Advertising…
The latest Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte reveals a continuing shift in the…
www.ukaop.org/research/aop-and-deloitte-data-reveals-reduction-in-display-advertising-revenue-for-publishers-in-q1-2024-as-subscriptions-continue-to-rise
Media Briefing: Publishers reflect on ad revenue midway through 2024
Some publishers say ad revenue is pacing 15% up year over year while others are still managing their expectations for how 2024 will shake out.
www.digiday.com/media/media-briefing-publishers-reflect-on-ad-revenue-midway-through-2024
The eCPM Playbook: How to Analyze This Metric and Boost Your Revenue
Why eCPM is the key metric for publishers? What's the eCPM meaning and the eCPM formula? How to increase eCPM and earn more?
www.epom.com/blog/digital-advertising/what-is-ecpm
IntentIQ's post-cookie alternative ID test shows promise
IntentIQ used an approach that blended cookie-based and cookie-less solutions in a partnership with independent full-service agency Involved Media for a campaign executed for an education client.
digiday.com/media-buying/intentiqs-post-cookie-alternative-id-test-shows-promise/?
Adtech's 3 Main Gripes With Google's Privacy Sandbox
Four adtech firms and the IAB Tech Lab published reports in the past two weeks on how Privacy Sandbox works. We break them down.
www.adweek.com/programmatic/adtechs-3-main-gripes-with-googles-privacy-sandbox/#
July 4th Weekend Google Search Ranking Volatility
Surprise, surprise, it was another weekend and we again see some more than usual ranking volatility from Google Search.
www.seroundtable.com/july-4th-weekend-google-search-ranking-volatility-37687.html
Technical SEO Strategy: Expert Tips To Maximize Website Performance
Join our next Search Engine Journal webinar on July 17 at 2 p.m. ET and learn how to outrank your competition and hone your technical SEO strategy.
www.searchenginejournal.com/technical-seo-strategy-expert-tips-to-maximize-website-performance/521291
The Three Pillars Of SEO: Authority, Relevance, And Experience
Learn the three essential pillars of SEO success: authority, relevance, and user experience.
www.searchenginejournal.com/three-pillars-of-seo-authority-relevance-experience/518471
The Run-Up: New York Times election podcast takes the more interesting approach of talking to ordinary people
Black millennial host Astead W Herndon takes a bottom-up approach that makes this US presidential election podcast a must-listen
www.irishtimes.com/culture/tv-radio/review/2024/07/06/the-run-up-new-york-times-election-podcast-takes-the-more-interesting-approach-of-talking-to-ordinary-people
SVT’s recipe for slow TV – how a slow-paced nature program became a popular success - The Fix
New from The Fix – intrigued by the success of The Great Elk Trek, @SVT’s slow TV program, we spoke with producer Stefan Edlung to understand how it works.
www.thefix.media/2024/7/2/svts-recipe-for-slow-tv-how-a-slow-paced-nature-program-became-a-popular-success
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