Luis Amorim April 26, 2024
10 misconceptions and challenges about private investment in independent media - The Fix
There’s a lot of confusion about how investing in journalism works. Here’s 10 misconceptions and challenges holding the sector back.
www.thefix.media/2024/4/15/10-misconceptions-and-challenges-about-private-investment-in-independent-media
Audiences, AI and audio apps: five talking points from Perugia
The International Journalism Festival explored why platforms and publishers cannot seem to work together, how newsrooms are informing their work with readers, and why we have not yet reached the peak of podcasting
www.journalism.co.uk/news/five-themes-from-perugia/s2/a1135000
The real death of print - STACK magazines
www.stackmagazines.com/update/the-real-death-of-print
New INMA report showcases 31 ways news publishers are using generative AI
INMA has released the first of several mini-reports on generative AI and the news media as part of its Generative AI Initiative. The report, free to INMA members, features 31 ways news media companies are using GenAI right now.
www.inma.org/blogs/main/post.cfm/new-inma-report-showcases-31-ways-news-publishers-are-using-generative-ai
Diversification strategies for the news media industry
The topline: Revenue diversification remains a priority – and challenge – for news media companies. However, there are proven strategic and tactical
www.digitalcontentnext.org/blog/2024/04/23/diversification-strategies-for-the-news-media-industry
Is there a disconnect between word count and engaged time?
Research shows news audiences want digestible content, yet content of all lengths has a place.
www.inma.org/blogs/newsroom-initiative/post.cfm/is-there-a-disconnect-between-word-count-and-engaged-time
Newsweek audience executive weighs in on word count strategies
Josh Awtry, senior vice president of audience development at Newsweek, weighs in on story content lengths and his idea of the ideal story length.
www.inma.org/blogs/newsroom-initiative/post.cfm/newsweek-audience-executive-weighs-in-on-word-count-strategies
Understanding the news consumers of 2030: Key lessons from a new report - The Fix
The fine line is to stay on the point and not sugarcoat content to make it user-friendly. The ideal approach is to be simple, not simplistic.
www.thefix.media/2024/4/18/understanding-the-news-consumers-of-2030-key-lessons-from-a-new-report
Publishers revamp their newsletter offerings to engage audiences amid threat of AI and declining referral traffic
Publishers like Axios, Eater, the Guardian, theSkimm and Snopes are either growing or revamping their newsletter offerings to engage audiences as a wave of generative AI advancements increases the need for original content and referral traffic declines push publishers to find alternative ways to reach readers.
www.digiday.com/media/publishers-revamp-their-newsletter-offerings-to-engage-audiences-amid-threat-of-ai-and-declining-referral-traffic
Media companies nudge readers to subscribe with behavioural economics theories
Behavioural science offers lessons for news publishers nudging readers to subscribe.
www.inma.org/blogs/reader-revenue/post.cfm/media-companies-nudge-readers-to-subscribe-with-behavioural-economics-theories
New data shows how contract length drives retention and subscriber lifetime value
New data from Piano shows how annual subscriptions increase subscriber lifetime value more than monthly subscriptions.
www.inma.org/blogs/reader-revenue/post.cfm/new-data-shows-how-contract-length-drives-retention-and-subscriber-lifetime-value
Video Ad Spend And Trends Revealed Ahead Of IAB NewFronts 2024
Discover the latest video ad spend trends revealed in the IAB's 2024 Digital Video Ad Spend & Strategy Report ahead of the NewFronts.
www.searchenginejournal.com/video-advertising-trends-revealed-ahead-2024-iab-newfronts/514648
How to Choose a DSP for Programmatic Advertising: Top 5 DSPs
Wondering how to choose among dozens of DSPs each offering unique features? Here's a detailed guide on programmatic DSPs and our list of top 5 best platforms
www.epom.com/blog/dsp/dsp-programmatic-top
Connected TV offers news media opportunities in AI-powered future
Artificial Intelligence could deeply change how people engage with news delivered via connected TV.
www.inma.org/blogs/video-innovations/post.cfm/connected-tv-offers-news-media-opportunities-in-ai-powered-future
Future of TV Briefing: Sneak peek at ‘The Future of TV’ video series
This week’s Future of TV Briefing looks at the upcoming “The Future of TV” video series, which will debut next week and explore the state of the streaming ad industry.
www.digiday.com/future-of-tv/future-of-tv-briefing-sneak-peek-at-the-future-of-tv-video-series
Google Delays Cookie Deprecation; Revolut Explores Advertising Opportunity
On today’s news digest: The Cookieless Can has Been Kicked Again; Revolut Explores Monetising Customer Data
www.exchangewire.com/blog/2024/04/24/revolut-explores-monetising-customer-data-amazon-launches-new-grocery-delivery-subscription-plan-uk-gov-launches-ai-advice-pilot
Google Confirms Links Are Not That Important
Google's Gary Illyes says that Google needs very few links, more evidence that links matter less than at any other time in SEO history
www.searchenginejournal.com/google-needs-very-few-links/514494
Relatório anual de marketing 2024 | Nielsen
Discover how global marketers are allocating budgets, maximizing ROI and what these trends mean for your own impact planning.
www.nielsen.com/pt/insights/2024/maximizing-roi-in-a-fragmented-world-nielsen-annual-marketing-report
