Luis Amorim April 12, 2024
It's dropped! Mx3 Barcelona Report Download
The recent Mx3 Barcelona event, held on March 13th and 14th, 2024, marked a significant gathering of many of global media's most influential innovators,
www.mediamakersmeet.com/its-dropped-mx3-barcelona-report-download
"The death of media is greatly exaggerated”: Insights from media maven Simon Owens
Journalist Simon Owens’s Media Industry Newsletter is compulsory reading for anyone trying to navigate the ever-changing, challenging world of digital
www.mediamakersmeet.com/the-death-of-media-is-greatly-exaggerated-insights-from-media-maven-simon-owens
What BuzzFeed’s CEO really means about pivoting the business to be an AI media and tech company
In his annual letter to shareholders, BuzzFeed CEO Jonah Peretti outlined his vision to turn the flagship BuzzFeed site into an AI-driven technology and media company.
www.digiday.com/media/what-buzzfeeds-ceo-really-means-about-pivoting-the-business-to-be-an-ai-media-and-tech-company
How publishers can use taxonomies to maximize monetization
The topline: Analyzing and connecting content across a publisher’s entire footprint offers benefits on both the revenue and expense sides of the business.
www.digitalcontentnext.org/blog/2024/04/08/how-publishers-can-use-taxonomies-to-maximize-monetization
Publisher strategies: How publishers are optimizing revenue streams
Bearing in mind publishers’ recent economic realities, in this first annual report on publishers’ revenues Digiday+ Research examines the current and future state of publishers’ revenue streams, from traditional ad revenue to events and subscriptions.
www.digiday.com/media/publisher-strategies-how-publishers-are-optimizing-revenue-streams
Magazines make a comeback
Nylon will print its first physical magazine since 2017.
www.axios.com/2024/04/09/nylon-print-returns-magazine
What AI can do for your newsroom: tips from Ring Publishing's latest handbook
Auto-generated content unlocks a new world of potential, but do not forget that the most valuable asset for any media is the trust of its readers
www.journalism.co.uk/news/what-ai-can-do-for-your-newsroom-tips-from-ring-publishing-s-ai-supported-cms-handbook-/s2/a1131220
AI is already reshaping newsrooms, AP study finds - Poynter
Despite ethical concerns, nearly 70% of newsroom staffers recruited for an Associated Press survey say they’re using generative AI to create content
www.poynter.org/tech-tools/2024/artificial-intelligence-transforming-journalism
How to engage young news consumers
The topline: News brands can build audiences for the future if they understand the way that young news consumers build trust and what they value in terms
www.digitalcontentnext.org/blog/2024/04/05/how-to-engage-young-news-consumers
Pins, commenting and seamless login: Graham media, CBC and Toronto Star share registration success stories | The Audiencers
The Audiencers’ Festival Toronto was one to remember - held in the legendary El Mocambo, where the likes of The Rolling Stones and Billy Idol have
www.theaudiencers.com/inspirations/pins-commenting-and-seamless-login-graham-media-cbc-and-toronto-star-share-registration-success-stories
Publishers turn to other platforms to address platform referral traffic issues
Nine digital publishing execs that spoke with Digiday said they are investing in other social platforms like Instagram and TikTok to grow their reach. But the question remains if these strategies can actually make up the social referral deficit.
www.digiday.com/media/publishers-turn-to-other-platforms-to-address-platform-referral-traffic-issues
Media Briefing: Publishers' audience authentication strategies are put to the test
Getting users to willingly sign-in to a publisher website can be valuable, but has proven elusive.
www.digiday.com/media/media-briefing-publishers-audience-authentication-strategies-are-put-to-the-test
How The Telegraph is harnessing newsletters for community development and retention
If people become a subscriber to The Telegraph after clicking on a link in a newsletter, they’re 50% more likely to still be a subscriber a year later.
www.voices.media/how-the-telegraph-is-harnessing-newsletters-for-community-development-and-retention
Emerging Trends in Subscription Pricing - Mather Economics
By Madelin Zwingelberg, Director of Subscription Analytics at Mather Economics The Current State of Subscriptions Publishers have grappled with costly operational hurdles for print subscriptions in recent years, driving a shift towards digital platforms favored by younger demographics. This shift has spurred exponential growth in digital subscriptions, becoming a primary focus for many publishers. The
www.mathereconomics.com/2024/04/10/emerging-trends-in-subscription-pricing
How Sophi’s Paywall Engine Increases Digital Subscriptions 51% - Mather Economics
The Globe and Mail launched a hybrid paywall in 2012 — applying a simple meter for most articles, with editors deciding to place about 10% of articles behind a hard paywall. Like most news organisations, we were heavily reliant on advertising revenue at the time and did not want to risk killing the golden goose. However,
www.mathereconomics.com/2024/04/08/how-sophi-paywall-engine-increases-digital-subscriptions-by-51-percent
Addressing uncertainty: testing addressability with programmatic curation
The topline: Digital advertising is evolving. The impending changes to addressability, the continued shift to programmatic buying, and the proliferation
www.digitalcontentnext.org/blog/2024/04/10/addressing-uncertainty-testing-addressability-with-programmatic-curation
Future of TV Briefing: Making sense of the TV industry’s latest measurement moves
This week’s Future of TV Briefing looks at the recent developments in the TV measurement market on the eve of this year’s upfront negotiations.
www.digiday.com/future-of-tv/future-of-tv-briefing-making-sense-of-the-tv-industrys-latest-measurement-moves
Real-World Impact of Cookieless Advertising Revealed in Latest highfivve A/B Testing using Pubstack’s Platform - ExchangeWire.com
In an era where digital privacy concerns are reshaping the advertising landscape, highfivve, a spin-off of gutefrage.net GmbH, one of the largest German
www.exchangewire.com/blog/2024/04/09/real-world-impact-of-cookieless-advertising-revealed-in-latest-highfivve-a-b-testing-using-pubstacks-platform
Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concerns
In this week’s Digiday+ Research Briefing, we examine publishers’ reservations about Google's Privacy Sandbox, how subscriptions aren’t the revenue driver they once were for publishers and how X is once again telling advertisers it’s serious about brand safety, as seen in recent data from Digiday+ Research.
www.digiday.com/media/research-briefing-publishers-bank-on-their-own-first-party-data-amid-privacy-sandbox-concerns
With Cookies On The Way Out, Publishers Need To Pick A Path Forward Soon | AdExchanger
The way we experience content will soon change. One morning in the near future, you’ll open your favorite mobile app or visit your favorite website and face a sign-up wall that didn’t exist before. Targeted advertising is under threat. The death of cookies on Chrome, and their Android equivalent – mobile advertising IDs – is inevitable, and […]
www.adexchanger.com/content-studio/with-cookies-on-the-way-out-publishers-need-to-pick-a-path-forward-soon
Labrador CMS Review for 2024 | State of Digital Publishing
Labrador is one of the best solutions for publishers looking for a specialized CMS for news websites. Read our review to find out if it’s right for you.
www.stateofdigitalpublishing.com/digital-publishing/labrador-cms-review