Luis Amorim September 06, 2024
“Revenue diversification shouldn’t be the starting point”: Amanda Wigginton
Leading media consultant, Amanda Wigginton, will participate at Revenue Europe (Berlin, Tues Oct 1st) where she will host a panel looking at ‘Audience
www.mediamakersmeet.com/revenue-diversification-shouldnt-be-the-starting-point-amanda-wigginton
Clarín's digital transformation: the secrets behind the most successful Spanish-language media subscription | The Audiencers
Journalist, Writer, Consultant and Professor specialized in Digital Media, Ismael Nafria Mitjans has published multiple books diving into the strategies
www.theaudiencers.com/clarins-digital-transformation-the-secrets-behind-the-most-successful-spanish-language-media-subscription
No margin for error: Plotting your path to profitability
In today's challenging economic landscape, media organisations must manage costs rigorously to ensure sustainable growth. With declining revenues and rising costs, achieving financial sustainability has become complex. FT Strategies 'Path to profitability' offers a comprehensive framework for media companies to enhanc
www.ftstrategies.com/en-gb/insights/no-margin-for-error-plotting-your-path-to-profitability
OnPoynt Report - Poynter
Values Rising: Trends and traction in journalism and the news industry, a report from The Poynter Institute
www.poynter.org/onpoynt-report/#onpoynt-colophon
The media landscape is changing, but audiences still want news - Poynter
Industry leaders broke down myths about news avoidance and trust in discussions with Poynter about state of the news industry
www.poynter.org/reporting-editing/2024/the-media-landscape-is-changing-but-audiences-still-want-news-onpoynt-report
How publishers can defend their businesses from the threat of AI, and Tim Hortons is staging a theater production
Plus: Outside buys MapMyFitness apps from Under Armour, and Apple Intelligence is being watched closely by publishers.
www.toolkits.com/toolkits-show/episode-18
Unlocking AI's Potential for Publishers: A Strategic Approach to Maximizing ROI
In a recent post on LinkedIn, 67 Brick's CEO Jennifer Schivas-Porter asked her colleagues what they'd been working on for publishers when it came to AI -
www.mediamakersmeet.com/unlocking-ais-potential-for-publishers-a-strategic-approach-to-maximizing-roi
Más del 70% de las noticias periodísticas proceden de las agencias
Según uno de los análisis más recientes realizado por la Asociación de Consultoras de Comunicación (ADC), el 70% de las
www.prnoticias.com/2024/09/02/mas-del-70-de-las-noticias-periodisticas-proceden-de-las-agencias
Opportunities for Research on Generative AI Use in Journalism
Reflections on open research questions around making generative AI useful in journalism practice.
www.generative-ai-newsroom.com/opportunities-for-research-on-generative-ai-use-in-journalism-fa15ccba6e6c
How European news organisations are planning US election coverage - The Fix
We spoke with SME, Euractiv and Deutsche Welle about how they are approaching US election coverage, and how this fits with their long term strategy.
www.thefix.media/2024/9/2/how-european-news-organisations-are-planning-us-election-coverage
Benefits and challenges of AI chatbots for news publishers - Twipe
AI has influenced the news industry in two main ways. On one hand, it gives readers more dynamic, personalized experiences. On the other hand, AI-driven tools streamline journalists’ workflows, automating routine tasks and enhancing content discovery.
www.twipemobile.com/benefits-and-challenges-of-ai-chatbots-for-top-news-publishers
What can we learn from award-winning newsletters?
Joanna Cummings rounds up the advice and words of wisdom shared by some of our Publisher Newsletter Award-winners at our recent Publisher Newsletter Summit.
www.voices.media/what-can-we-learn-from-award-winning-newsletters
How publishers are experimenting with Reddit — even without a formal publisher program
While it hasn’t formally launched a publisher program, over the last 18 months Reddit has been steadily rolling out products and resources aimed at courting media companies to increase their presence on the platform.
www.digiday.com/media/publishers-share-tips-for-experimenting-with-reddit
Searching for search traffic - Editor and Publisher
Over the past few months, news organizations have grappled with changes at Google that have led to a dramatic drop in organic search traffic. Publishers have been forced to navigate what appears to be seismic shifts in how Google doles out traffic, with the integration of artificial intelligence (which remains unintelligent and error-prone) causing panic attacks across the industry.
www.editorandpublisher.com/stories/searching-for-search-traffic,251650
Google's August Core Update Rollout Completed
Google confirms the August core update has finished rolling out, taking 19 days to complete.
www.searchenginejournal.com/googles-august-core-update-rollout-completed/526070
Here’s how 7 news audience directors are thinking about Google’s AI Overviews
Google's generative AI search feature is here to stay, but will it actually impact how digital outlets do business?
www.niemanlab.org/2024/08/how-7-news-audience-directors-are-thinking-about-responding-to-googles-ai-overviews
Google's AI Overviews Slammed By News Publishers
Google's AI Overviews face criticism from publishers, who fear traffic loss. News outlets adapt as search evolves towards AI-generated answers.
www.searchenginejournal.com/googles-ai-overviews-slammed-by-news-publishers/526111
Online games, a new strategy to increase media audiences and subscriber loyalty - The Fix
More and more media across Europe are banking on online gaming platforms to gain visitors, subscriptions, and ultimately revenue.
www.thefix.media/2024/8/28/online-games-a-new-strategy-to-increase-media-audiences-and-subscriber-loyalty
[Workshop recap] Strategies from The Audiencers to ace subscriber onboarding | The Audiencers
In June, we organized a subscription speed-dating workshop in London. Speed-dating you said? Yes: a new kind of workshop aimed at facilitating
www.theaudiencers.com/workshop-recap-strategies-from-the-audiencers-to-ace-subscriber-onboarding
Tangle Hits $1M in Subscription Revenue. What Comes Next? - A Media Operator
Tangle has hit $1M in subscription revenue. But how does founder Isaac Saul decouple himself—at least a little bit—from the brand.
www.amediaoperator.com/analysis/tangle-hits-1m-in-subscription-revenue-what-comes-next
Subscription innovation: Maddyness launches a lifetime subscription offer at €1,490 | The Audiencers
Maddyness is the go-to magazine for entrepreneurs and innovators. Founded in France and now with a UK edition, Maddyness aims to open a window on the
www.theaudiencers.com/subscription-innovation-maddyness-launches-a-lifetime-subscription-offer-at-e1490
Busting 10 Common Myths About Native Advertising
Explore the truth behind native advertising as we debunk 10 common myths, revealing its benefits for publishers and brands.
www.stateofdigitalpublishing.com/monetization/native-advertising-myths/?utm_source=sodpdispatch.beehiiv.com&utm_medium=newsletter&utm_campaign=sodp-dispatch-5-september-2024&_bhlid=f67702d3ff4726b247a3d36ccb4d438aac3fba8f
Supply-Side Platform Examples: Top 5 Options for Maximizing Publishers' Revenue
Programmatic advertising provides various opportunities for publishers. To get the most profit out of your ad inventory, check our list of the best SSP examples!
www.epom.com/blog/dsp/ssp-examples
Attention metrics step forward in guidelines — as their value is questioned
The burgeoning field of attention metrics, which has made some progress in being used by more publishers, brands and agencies in the pursuit of reaching consumers more effectively, has to be happy about the fact that accreditation could bring an added level of legitimacy to their offerings.
www.digiday.com/media-buying/attention-metrics-step-forward-in-guidelines-as-their-value-is-questioned
PubTech2024 – Virtual Event for Digital Publishers & News Media
Learn about latest SEO strategies, monetization best practices, and audience growth and engagement tactics. Join the 2nd annual PubTech event.
www.stateofdigitalpublishing.com/pubtech2024/?utm_source=sodpdispatch.beehiiv.com&utm_medium=newsletter&utm_campaign=sodp-dispatch-5-september-2024&_bhlid=0912deb5ea7a5b4e93bd40f7a42c944ce56514f
#43. How audience research collaborates with product at The Atlantic | The Audiencers
You're reading The Audiencers' newsletter #43 sent out on July 24th, 2024. To receive future newsletters straight to your inbox every two weeks, sign up
www.theaudiencers.com/43-how-audience-research-collaborates-with-product-at-the-atlantic
PubTech2024 – Evento Virtual para Editores Digitais e Mídia de Notícias
Aprenda sobre as estratégias de SEO mais recentes, práticas recomendadas de monetização e táticas de crescimento e engajamento de público. Participe do 2º evento anual PubTech.
www.stateofdigitalpublishing.com/pt/pubtech2024