Luis Amorim May 10, 2024
Technology innovations drive 2024 media trends
New technologies will be critical to the media landscape in 2024, converging with trends towards immersive, personalized experiences and the increased
www.digitalcontentnext.org/blog/2024/05/07/new-technologies-drive-2024-media-trends
OpenAI strikes licensing deal with the magazine giant behind People
www.theverge.com/2024/5/7/24151171/openai-dotdash-meredith-people-instyle-licensing
New York Times Adds 210,000 Digital Subscribers in Quarter
Adjusted operating profit was $76.1 million, an increase of about 41 percent from a year earlier.
www.nytimes.com/2024/05/08/business/media/new-york-times-earnings.html
Look at advertising and retail trends to understand what "killed traditional news operations"
Axios CEO Jim VanderHei pours some cold water on AI hype
www.kevins-newsletter-ad1cdb.beehiiv.com/p/advertisings-role-local-news-decline
OpenAI's Media Manager will Allow Creators to Block AI Training
Learn how OpenAI's Media Manager tool is revolutionizing content ownership in the AI era, giving creators the control they deserve.
www.analyticsvidhya.com/blog/2024/05/openais-media-manager
Meet AdVon, the AI-Powered Content Monster Infecting the Media Industry
Our investigation into AdVon Commerce, the AI contractor at the heart of scandals at USA Today and Sports Illustrated.
www.futurism.com/advon-ai-content
Why Top Publishers Are Turning to Podcasts for Growth - Twipe
Traditional news outlets are constantly innovating to stay relevant and expand their reach. One strategy emerging at the forefront is the integration of podcasts into their media offerings. As every corner of the industry buzzes about this audio trend, it’s worth exploring why even the most print-centric publications are embracing podcasts to engage their audiences[...]
www.twipemobile.com/why-top-publishers-are-turning-to-podcasts-for-growth
Huge Changes with Google Publisher Center
Eric Shanfelt, Founding Partner of Nearview Media outlines the implications of Google no longer allowing publishers to add their own publications to
www.mediamakersmeet.com/huge-changes-with-google-publisher-center
Facebook's referral traffic for publishers down 50% in 12 months
Facebook news referrals down 50% in one year and 60% in the last five years, according to data from Chartbeat and Similarweb.
www.pressgazette.co.uk/media-audience-and-business-data/media_metrics/facebooks-referral-traffic-for-publishers-down-50-in-12-months
Research Briefing: Still images receive more attention than Reels on Instagram
In this edition of the Digiday+ Research Briefing, we examine how influencers see more Instagram engagement with still images than Reels, how publishers aren’t yet worried about the impact of a potential TikTok ban on their revenues and what types of first-party data are most important to marketers for ad targeting on streaming platforms, as seen in recent data from Digiday+ Research.
www.digiday.com/marketing/research-briefing-still-images-receive-more-attention-than-reels-on-instagram
25 Rules For Running a Great Newsletter
As the newsletter space evolves, so do the rules for creating a great newsletter. These are the 25 to follow.
www.inboxcollective.com/25-rules-for-running-a-great-newsletter
Optimizing SEO with your paywall in mind: lessons from The Athletic | The Audiencers
Shelby Blackley spoke at The Audiencers' Festival on how to optimize SEO with your paywall in mind, including lessons from work at The Athletic.
www.theaudiencers.com/optimizing-seo-with-your-paywall-in-mind-lessons-from-the-athletic
Podcast ad revenue growth slows, but networks and ad platforms pitch new content and ad buying tools at IAB Podcast Upfront
Podcast networks and ad platforms took to the stage Thursday at the IAB’s annual Podcast Upfront held in New York to talk up new show launches, improvements in measurement and ad targeting.
www.digiday.com/media/podcast-ad-revenue-growth-slows-but-networks-and-ad-platforms-pitch-new-content-and-ad-buying-tools-at-iab-podcast-upfront
Are Branded Podcasts Worth the Investment in 2024? - Convince & Convert
Explore the evolving role of branded podcasts in 2024 and determine if they're a smart investment for your marketing strategy.
www.convinceandconvert.com/content-marketing/are-branded-podcasts-worth-the-investment-in-2024
Chaos in the SERP
This week, I took a visit to the SEO fighting pits with SEO expert Glen Allsop. The fragmentation of search will have far-reaching effects on many publishers.
www.therebooting.com/untitled-4
Google's Mueller Outlines Path To Recovery For Sites Hit By Core Update
Google's John Mueller reveals the reality of recovering from algorithm updates: Adaptation is key.
www.searchenginejournal.com/googles-mueller-outlines-path-to-recovery-for-sites-hit-by-core-update/515591
Google begins enforcement of site reputation abuse policy with portions of sites being delisted
Sites like CNN, USA Today, LA Times and others are seeing their rented subdomains and subfolders dropping in rankings after they were hit by manual actions.
www.searchengineland.com/google-begins-enforcement-of-site-reputation-abuse-policy-with-portions-of-sites-being-delisted-440294
First Google core update of 2024 brings bad news for most news publishers
Google March 2024 core update. Sistrix data shows all but 15 of the 70 publishers lost search visibility after major algorithm update.
www.pressgazette.co.uk/media-audience-and-business-data/first-google-core-update-of-2024-brings-bad-news-for-most-news-publishers
Most Americans say local news is important. But they’re consuming less of it.
Just 15% of Americans paid or gave money to a local news source in the past year, according to new research from the Pew-Knight Initiative.
www.niemanlab.org/2024/05/most-americans-say-local-news-is-important-but-theyre-consuming-less-of-it
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