Luis Amorim May 24, 2024
OpenAI will reportedly pay $250 million to put News Corp's journalism in ChatGPT
OpenAI and News Corp, the owner of The Wall Street Journal, MarketWatch, The Sun, and more than a dozen other publishing brands, have struck a multi-year deal to display news from these publications in ChatGPT
www.engadget.com/openai-will-reportedly-pay-250-million-to-put-news-corps-journalism-in-chatgpt-214615249.html
Meta is considering new paid deals with news publishers for AI training data
The social media company is going all-in on the generative AI race and may ink deals with news outlets to improve its Meta AI chatbot.
www.businessinsider.com/meta-deals-news-publishers-ai-training-data-2024-5
Newspaper delivery group Newsteam finds growing profit in print
UK newspaper delivery business Newsteam Group has swung to a £1.1m pre-tax profit, up from a loss of £1.43m in 2022.
www.pressgazette.co.uk/media_business/newsteam-newspaper-delivery-2023-profit
Google could cut funding to more US news publishers
Google already threatened to block news in California.
www.theverge.com/2024/5/22/24162684/google-news-initiative-funding-outlets-us
Publisher strategies: Condé Nast, Forbes, The Atlantic, The Guardian and The Independent on key revenue trends
Digiday recently spoke with executives at Condé Nast, Forbes, The Atlantic, The Guardian and The Independent about their current revenue strategies for our two-part series on how publishers are optimizing revenue streams. In this second installment, we highlight their thoughts on affiliate commerce, diversification of revenue streams and global business expansion.
www.digiday.com/media/publisher-strategies-conde-nast-forbes-the-atlantic-the-guardian-and-the-independent-on-key-revenue-trends
“News producers need to take steps now to secure their 2030 audiences”: FT Strategies’ doubles down on the importance of Gen Z
In two week’s time, FIPP World Media Congress will take place in Cascais, near Lisbon. Alongside a world class agenda, a number of premium event partners
mediamakersmeet.com/news-producers-need-to-take-steps-now-to-secure-their-2030-audiences-ft-strategies-doubles-down-on-the-importance-of-gen-z
Why publishers are preparing to federate their sites
The Verge and 404 Media are exploring the fediverse as a way to take more control over their referral traffic and onsite audience engagement.
www.digiday.com/media/why-publishers-are-preparing-to-federate-their-sites
Behind The Audiencers: from a brand publisher to a growing community, on and offline | The Audiencers
Initially conceived as a brand medium, The Audiencers has become a community with events, groups, comments and log in. Here's how.
www.theaudiencers.com/behind-the-audiencers-from-a-brand-publisher-to-a-growing-community-on-and-offline
How sending fewer emails and content previews improved The New Yorker’s newsletter engagement
The New Yorker is sending newsletters less frequently and giving paid subscribers early access to content in their inboxes in an effort to retain its cohort of 1.2 million paid subscribers and grow its audience beyond that.
www.digiday.com/media/how-sending-fewer-emails-and-content-previews-improved-the-new-yorkers-newsletter-engagement
The Washington Post adds AI-generated audio to three newsletters
The Washington Post added AI-generated audio (and AI-read ads) to three politics- and policy-focused newsletters.
www.digiday.com/media/the-washington-post-adds-ai-generated-audio-to-three-newsletters
Publishers double down on subscriptions as challenges mount
Many believe robust subscription revenue is becoming increasingly important for maintaining viable businesses as the media landscape shifts quickly around them.
www.toolkits.com/publisher-monetization/publishers-double-down-subscriptions
This is what top publishers’ ePaper strategies look like in 2024 (and why they work). - Twipe
Converting print readers to engaged digital subscribers is one of the key challenges publishers face. Enter the digital transformation. But not everyone is on board.
www.twipemobile.com/this-is-what-top-publishers-epaper-strategies-look-like-in-2024-and-why-they-work
Vox launches subscription program as news publishers race to diversify revenue streams | CNN Business
Vox is preparing to celebrate its 10th birthday — making a major change to its business model that reflects how digital news publishers are scrambling to evolve as they are increasingly starved of referral traffic and advertising revenue.
www.edition.cnn.com/2024/05/20/media/vox-relaunch-reliable-sources
The resurgence of rich media ad products
Let’s travel back in time to the digital publishing world of 2014 when programmatic was just beginning its march to ascendancy. At that time, it accounted
www.digitalcontentnext.org/blog/2024/05/20/the-resurgence-of-rich-media-ad-products
Reframing digital advertising for SMBs and publishers
Many SMB advertisers have been left behind in the rush to cater to the biggest businesses, and a vital source of ad revenue for publishers has been neglected.
www.voices.media/smarticos-christian-scherbel-on-reframing-digital-advertising-for-smbs-and-publishers
Inside The New York Times' plans to correlate attention levels to other metrics
There’s a lot of buzz around attention advertising right now, but The New York Times is trying to stay grounded even as it develops its own plans.
www.digiday.com/media/inside-the-new-york-times-plans-to-correlate-attention-levels-to-other-metrics
Alternative IDs Hold Promise, But Lack Scale | AdExchanger
Next up on the list of solutions agencies are trying is alternative identifiers, such as UID 2.0, ID5 and Lotame’s Panorama ID.
www.adexchanger.com/data-exchanges/alternative-ids-hold-promise-but-lack-scale
Which podcast trends are capturing advertisers’ attention in 2024
Jenny Haggard, global thought leadership lead, Spotify Advertising The prevailing sentiment in marketing is the shorter the content, the better. In an attention economy, capturing people’s eyes and ears is challenging, so advertisers tend to believe that keeping content brief — no matter the message — promises more views, streams and engagement. However, one proven […]
www.digiday.com/sponsored/which-podcast-trends-are-capturing-advertisers-attention-in-2024
Turning podcasting into profit: Dział Zagraniczny's €140,000 yearly income - The Fix
Interview with founder of Dział Zagraniczny, Polish podcast which earned €140,000 in 2023, showcasing the power of niche journalism and quality content in the podcasting landscape.
www.thefix.media/2024/5/17/turning-podcasting-into-profit-dzial-zagranicznys-e140000-yearly-income
Google Confirms: No Algorithmic Actions For Site Reputation Abuse Yet
Google confirms algorithmic actions for site reputation abuse are not live, and will only impact specific content.
www.searchenginejournal.com/google-confirms-no-algorithmic-actions-for-site-reputation-abuse-yet/517337
Optimizing Interaction To Next Paint (INP): A Step-By-Step Guide
Learn how to investigate Interaction to Next Paint and repair critical issues on your website with real-world examples.
www.searchenginejournal.com/optimize-interaction-next-paint-debugbear-spa/515600
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