Luis Amorim April 19, 2024
Media Briefing: Q1 is done and publishers' ad revenue is doing 'fine'
Despite the hope that 2024 would be a turning point for publishers’ advertising businesses, the first quarter of the year proved to be a mixed bag, according to three publishers.
www.digiday.com/media/media-briefing-q1-is-done-and-publishers-ad-revenue-is-doing-fine
Google to cut off California news publishers over ad revenue
Google is now threatening to hold back news from California news publishers on its digital platforms. The search giant claims it is forced to take this
www.androidheadlines.com/2024/04/google-to-cut-off-california-news-publishers-over-ad-revenue.html
Lessons from the creator economy: Sophia Smith Galer on thinking outside the media box
Sophia Smith Galer on what it takes to make it as an independent creator, and why the industry needs to think in new ways to attract future talent.
www.voices.media/lessons-from-the-creator-economy-sophia-smith-galer-on-thinking-outside-the-media-box
Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI
In this week’s Digiday+ Research Briefing, we examine BuzzFeed’s plans to pivot the business to an AI-driven tech and media company, how marketers’ use of X and ad spending has dropped dramatically, and how agency executives are fed up with Meta’s ad platform bugs and overcharges, as seen in recent data from Digiday+ Research.
www.digiday.com/media/research-briefing-buzzfeed-pivots-business-to-ai-media-and-tech-as-publishers-increase-use-of-ai
Top 50 biggest news websites in the world: Newsweek doubles visits year-on-year in March
Press Gazette lists the top 50 most popular news websites in the world. Monthly updated top 50 listing based on data provided by SimilarWeb.
www.pressgazette.co.uk/media-audience-and-business-data/media_metrics/most-popular-websites-news-world-monthly-2
Original reporting is table stakes for publishers in an AI world
Publishers are recognizing their futures hinge on the ability to uncover new information and contextualize and present it in ways that AI cannot.
www.toolkits.com/publisher-monetization/original-reporting-artificial-intelligence
Digiday+ Research: Publishers take their focus off events as revenue dips
The percentage of publishers making money from events hit a low as of the first quarter of this year and, as a result, fewer publishers plan on putting a focus on growing that part of their business.
www.digiday.com/media/digiday-research-publishers-take-their-focus-off-events-as-revenue-dips
Introducing the Feast app
Make a feast out of anything with the Guardian’s new recipe app – Feast.
www.theguardian.com/help/insideguardian/2024/apr/17/introducing-the-feast-app
Why Nylon is bringing back print
BDG's chief content officer Emma Rosenblum wants to take a realistic approach to operating a print magazine in 2024.
www.digiday.com/podcasts/why-nylon-is-bringing-back-print
How source tracking can help build trust with readers
One of the lessons we’ve learned by working with newsrooms is that by better representing your community’s voices in your journalism, your news organization becomes a better reflection of who your journalism serves.
www.americanpressinstitute.org/how-source-tracking-can-help-build-trust-with-readers
How do journalists really want to use generative AI?
Analysing data and information is one of the most boring tasks but not many journalists are offloading it to the tech, finds a report by the Associated Press
www.journalism.co.uk/news/what-can-ai-do/s2/a1133488
Newsweek is making generative AI a fixture in its newsroom
The legacy publication is leaning on AI for video production, a new breaking news team, and first drafts of some stories.
www.niemanlab.org/2024/04/inside-newsweek-ai-experiment
Bust newsroom burnout without breaking the bank
The topline: An increasing number of newsroom employees and other journalists are struggling with burnout, but there are solutions within reach for
www.digitalcontentnext.org/blog/2024/04/16/bust-newsroom-burnout-without-breaking-the-bank
Why news organisations are resurrecting their on-site community efforts
And how these community efforts are finding more success than earlier community products
www.kevins-newsletter-ad1cdb.beehiiv.com/p/news-organisations-resurrecting-onsite-community-efforts
Publishers test new TikTok feature that adds links to organic videos
Publishers are testing a TikTok feature that adds links to organic videos, and hoping it can help drive traffic to their sites.
www.digiday.com/media/publishers-test-new-tiktok-feature-that-adds-links-to-organic-videos
Determining the optimal price for your subscription product | The Audiencers
Pricing is a key lever for revenue and profitability growth for news media, and so an essential strategy to master.
www.theaudiencers.com/decisions/news-media-determining-the-optimal-price-for-your-subscription-product
The SEI Report: Recurring Growth Strategies for Total Monetization
The latest Subscription Economy Index™ (SEI) report analyzes the growth and resilience of businesses leveraging various monetization models designed to create recurring growth.
www.zuora.com/resource/sei-report
"The most effective strategy to optimise conversion rates": How to make a hard paywall dynamic
The Audiencers' Madeleine White outlines how media organisations can transform their paywall from a rigid, inflexible barrier to one that is far more
www.mediamakersmeet.com/the-most-effective-strategy-to-optimise-conversion-rates-how-to-make-a-hard-paywall-dynamic
Digital Ad Revenue Hits New Record in 2023
IAB digital ad report shows revenue hit $225 billion, and CTV expecting growth.
www.adweek.com/convergent-tv/digital-advertising-new-record-2023-ctv-growth
Big Tech's ad transparency tools are still woeful, Mozilla research report finds | TechCrunch
Platforms' ad oversight tools are falling short of delivering the intended transparency and democratic accountability in a critical year for elections globally.
www.techcrunch.com/2024/04/15/mozilla-checkfirst-ads-transparency-report
Yahoo Extends Its Identity Solutions To Connected TV | AdExchanger
Yahoo is expanding its identity solutions to CTV to make it easier for digital marketers to incorporate CTV within their digital media plans.
www.adexchanger.com/identity/yahoo-extends-its-identity-solution-to-connected-tv
Measurement Is Key to Growing Streaming TV Ad Revenue
Inconsistencies across streamers is causing consumers to flee and makes it challenging for advertisers to spend.
www.adweek.com/convergent-tv/measurement-tv-ad-revenue
The Wall Street Journal's Edward Hyatt on the changing SEO landscape
Edward Hyatt, Director of Newsroom SEO at The Wall Street Journal takes us through staying abreast and ahead of changes to the SEO landscape.
www.voices.media/the-wall-street-journals-edward-hyatt-on-the-changing-seo-landscape
Google E-E-A-T: What Is It & How To Demonstrate It For SEO
Learn how to demonstrate E-A-T and the new Experience factor to improve your website's E-E-A-T signals. Boost your brand and content's trustworthiness and authority in the eyes of Google.
www.searchenginejournal.com/what-is-google-e-e-a-t/511476
When Facebook blocks news, studies show the political risks that follow
www.reuters.com/technology/when-facebook-blocks-news-studies-show-political-risks-that-follow-2024-04-14
Do New Forms of Reading Pay Off? A Meta-Analysis on the Relationship Between Leisure Digital Reading Habits and Text Comprehension
Comprehension of a text read on paper is 6 to 8 times greater than digitally
www.journals.sagepub.com/doi/10.3102/00346543231216463
Social Media