Luis Amorim June 28, 2024
Exclusive: Time strikes licensing deal with OpenAI
The deal gives OpenAI access to Time Inc.'s archives from the last 101 years.
www.axios.com/2024/06/27/openai-time-licensing-deal-chatgpt
Trusting News’ Joy Mayer on how newsrooms can build trust among audiences - The Fix
There’s a trust deficit in the news media. We asked Joy Mayer, founder of Trusting News, about it. Here are some of her best tips for building trust.
www.thefix.media/2024/6/26/trusting-news-joy-mayer-on-how-newsrooms-can-build-trust-among-audiences
The secret to engaging young audiences: empower young leaders
Media companies say they want to grow their younger audiences. So, why aren't executives making more of a concerted effort to lean on that same generation
www.digitalcontentnext.org/blog/2024/06/27/the-secret-to-engaging-young-audiences-empower-young-leaders
Google studied Gen Z. What they found is alarming.
A new study reveals how Gen Zers behave in their natural habitat: the internet
www.businessinsider.com/gen-z-most-trusted-news-source-online-comment-sections-google-2024-6
Developing community beyond commenting, with The Telegraph and The Times | The Audiencers
Reader-led journalism, live Q&As, polls... how British publishers are developing subscriber engagement through community
www.theaudiencers.com/developing-community-beyond-commenting-with-the-telegraph-and-the-times
Setting the tone in podcasts and newsletters
In Charlotte Henry's latest 'Lessons from the creator economy' column, she explains why publishers across the board are struggling to find the balance between professionalisation and informality.
www.voices.media/lessons-from-the-creator-economy-setting-the-tone-in-podcasts-and-newsletters
#38. Clarín's strategy for understanding which articles convert readers into subscribers | The Audiencers
You're reading The Audiencers' newsletter #38, sent out on May 15th, 2024. To receive future newsletters straight to your inbox every two weeks, sign up
www.theaudiencers.com/38-clarins-strategy-for-understanding-which-articles-convert-readers-into-subscribers
The Guardian: reader revenue growth & proposition development | The Audiencers
For our second event in London, The Audiencers' Festival on June 21st dived into the digital reader revenue models of publishers from no fewer than 7
www.theaudiencers.com/the-guardian-reader-revenue-growth-proposition-development
3 Success Stories in Revenue Model Strategies - Twipe
There’s good and bad news (according to the 2024 Digital News Report). The good news: “A sizeable minority has been convinced to pay significant sums for current online news offers”. The bad: “Most people are not willing to pay for what is currently on offer.” So how are publishers creating offers that continuously attract paying[...]
www.twipemobile.com/3-success-stories-in-revenue-model-strategies
What's Happened Since Time Dropped Its Paywall 1 Year Ago
The legacy publisher is betting its business on advertising—and its brand.
www.adweek.com/media/time-paywall-dropped-one-year
Mastering Floor Pricing: The Key To Optimizing Your Programmatic Ad Revenue
Setting price floors can unlock additional revenue. But only by setting the “right” floor for any given impression can you increase and not harm yield.
www.adexchanger.com/the-sell-sider/mastering-floor-pricing-the-key-to-optimizing-your-programmatic-ad-revenue
Need to Know: The Defining Measures of Attention
In our highly saturated digital world, catching and keeping consumer attention is key. We explore the benefits of measuring attention, the tech leading In our highly saturated digital world, catching and keeping consumer attention is key.
www.exchangewire.com/blog/2024/06/25/need-to-know-the-defining-measures-of-attention
Podcast Reach Among UK Adults Hits All Time High
The UK Podcast Consumer 2024 released by Edison Research
www.podnews.net/press-release/edison-research-2024-uk
Google Completes June 2024 Spam Update Rollout
Google completed the June 2024 spam update, targeting policy-violating websites. As search quality improves, search rankings may fluctuate.
www.searchenginejournal.com/google-completes-june-2024-spam-update-rollout/520946
Enhancing The New York Times Web Performance with React 18
How upgrading to React 18 energized The New York Times website — and how we tackled some of the challenges we faced along the way.
www.open.nytimes.com/enhancing-the-new-york-times-web-performance-with-react-18-d6f91a7c5af8
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