Luis Amorim July 05, 2024
FT Strategies research offers insight into revenue diversification in news media
Diversification within media companies is important and can be a profit driver for news organisations, but it needs to be pursued thoughtfully.
www.inma.org/blogs/media-leaders/post.cfm/ft-strategies-research-offers-insight-into-revenue-diversification-in-news-media
“I’m Not Naive”: Inside Emma Tucker’s Rocky Wall Street Journal Reboot
The British-born editor has injected America’s business paper of record with ambition and verve, while unnerving the newsroom with unapologetic cuts.
www.vanityfair.com/news/story/wall-street-journal-emma-tucker
Media Briefing: How the digital publishing industry has fared so far in 2024
Now that we’re at the midway point of 2024, let’s look back at five of the top stories that defined H1.
www.digiday.com/media/media-briefing-how-the-digital-publishing-industry-has-fared-so-far-in-2024
It’s Here! Download the FIPP Congress 2024 Report
Last month's 46th FIPP World Media Congress, held in Cascais, Portugal between June 4th - 6th, marked a significant gathering of many of global media’s
www.mediamakersmeet.com/its-here-download-the-fipp-congress-2024-report
News Corp CEO Thomson signals action against AI firm - Talking Biz News
News Corp. chief executive officer Robert Thomson has signaled that the company is considering legal action against at least one generative artificial intelligence firm.
www.talkingbiznews.com/media-news/news-corp-ceo-thomson-signals-action-against-ai-firm
Reuters institute agrees: user needs are transformative
While delivering news that keeps people informed about current events is important, many individuals want the news media to fulfil a variety of needs -
www.mediamakersmeet.com/reuters-institute-agrees-user-needs-are-transformative
What happened when British GQ stopped trying to 'feed the algorithm'
GQ's European director of audience development, analytics and social Neha-Tamara Patel on a major strategy change at the lifestyle brand.
www.pressgazette.co.uk/publishers/digital-journalism/gq-audience-director-algorithm-platforms-churn-strategy
How audience research is rebooting independent media in Central Europe - The Fix
As outlets shift their strategies based on these audience-centric findings, they are not only experiencing audience growth, but also unlocking new revenue streams.
www.thefix.media/2024/6/25/how-audience-research-is-rebooting-independent-media-in-central-europe
The Audience’s Perspective on AI in Journalism - Twipe
Much of the conversation about integrating AI into journalism has predominantly been from the perspective of newsrooms.
www.twipemobile.com/the-audiences-perspective-on-ai-in-journalism
Today’s audiences like short video news with personality
Influencers, independent journalists, and smaller news outlets sharing news and commentary on social platforms increasingly compete for audience attention
www.digitalcontentnext.org/blog/2024/07/02/todays-audiences-like-short-video-news-with-personality
Developing community beyond commenting, with The Telegraph and The Times | The Audiencers
Reader-led journalism, live Q&As, polls... how British publishers are developing subscriber engagement through community
www.theaudiencers.com/developing-community-beyond-commenting-with-the-telegraph-and-the-times
How broadcaster SPORT1 uses AI and automation to maximise social media impact: in conversation with Echobox
SPORT1 and Echobox join us to discuss improving efficiency and productivity in a time where platforms are shifting to video content, building communities across multiple sports and leagues and of course, the role of AI in planning and testing.
www.voices.media/how-sport1-uses-ai-and-automation-to-maximise-social-media-impact-in-conversation-with-echobox
Part 2: Are monthly subscribers practically worthless?
www.ftstrategies.com/en-gb/insights/part-2-are-monthly-subscribers-practically-worthless
How digital ad-ops teams are breaking down ad-sales silos
As digital ad sales and operations teams look to stay agile and competitive in a rapidly evolving media landscape, they are streamlining ad operations by breaking down silos and enhancing collaboration across departments. However, media organizations need help pursuing seamless interoperability.
www.digiday.com/form/how-digital-ad-ops-teams-are-breaking-down-ad-sales-silos/?utm_source=digiday&utm_medium=email&utm_campaign=wideorbittlg&utm_content=070324
A post-cookie revenue risk and revenue replacement playbook
Regardless of how many times Google delays its cookie phase out, publishers need to understand what’s at stake for them in the advertising ecosystem post
www.digitalcontentnext.org/blog/2024/07/01/a-post-cookie-revenue-risk-and-revenue-replacement-playbook
Digiday+ Research: Are cookie concerns, MFAs holding back publishers' digital revenue?
Many publishers still depend on revenue from traditional channels in addition to digital ones, and fewer publishers get most of their revenue entirely from digital channels than they have in years past.
www.digiday.com/media/digiday-research-are-cookie-concerns-mfas-holding-back-publishers-digital-revenue
The eCPM Playbook: How to Analyze This Metric and Boost Your Revenue
Why eCPM is the key metric for publishers? What's the eCPM meaning and the eCPM formula? How to increase eCPM and earn more? Read the article to find the answers!
www.epom.com/blog/digital-advertising/what-is-ecpm
You Don't Need Robots.txt On Root Domain, Says Google
Google's Gary Illyes shares an unconventional but valid method for centralizing robots.txt rules on CDNs.
www.searchenginejournal.com/you-dont-need-robots-txt-on-root-domain-says-google/521382
Google's E-E-A-T & The Myth Of The Perfect Ranking Signal
Google clarifies E-E-A-T's role in search rankings, emphasizing quality content over chasing specific signals for improved search performance.
www.searchenginejournal.com/googles-e-e-a-t-the-myth-of-the-perfect-ranking-signal/521021
ChatGPT is hallucinating fake links to its news partners’ biggest investigations
Nieman Lab’s tests show ChatGPT is directing users to broken URLs for at least 10 publications with OpenAI licensing deals.
www.niemanlab.org/2024/06/chatgpt-is-hallucinating-fake-links-to-its-news-partners-biggest-investigations
The State of Publishing Tech and Trends to Watch
Explore the top publishing tech trends for 2024 - from AI to privacy tech. Insights from PubTech2023 experts.
www.stateofdigitalpublishing.com/digital-platform-tools/pubtech-trends
Future of TV Briefing: How the future of TV has shaken out so far in 2024
This week’s Future of TV Briefing recaps the top stories from the first six months of 2024.
www.digiday.com/future-of-tv/future-of-tv-briefing-how-the-future-of-tv-has-shaken-out-so-far-in-2024
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