Luis Amorim September 13, 2024
Internet replaces TV as UK’s most popular news source for first time
Media regulator describes change as a ‘generational shift in the balance of news media’
www.theguardian.com/media/article/2024/sep/10/internet-tv-uk-most-popular-news-source-first-time?
Programmatic Ads, Affiliates, and Subscriptions: Where are Publishers Finding Growth?
While many publishers are facing tough financial challenges, many are reporting green shoots within some parts of their businesses.
www.videoweek.com/2024/09/10/where-are-publishers-finding-growth
Inside the landmark Google adtech antitrust trial that could transform the $700 billion global digital ad market
Experts say the trial could result in a breakup of Google, which could boost rivals like The Trade Desk and enhance transparency in the marketplace.
www.businessinsider.com/how-google-adtech-antitrust-trial-could-transform-advertising-2024-9
DOJ accuses Google of knowingly taking power from publishers as government enters emails and audio as evidence
Evidence presented during the antitrust trial shows Google (internally) acknowledged publisher chagrin.
www.digiday.com/marketing/at-trial-googles-frustrations-over-publishers-gaming-its-system-are-aired
How Perplexity AI partners with major publishers - The Fix
Like OpenAI, Perplexity, an AI-powered search engine that positions itself as an alternative to Google, had faced criticism over unauthorised use of publishers' content. In June Forbes accused the company of “ripping off” its stories, as did a few other publishers.
www.thefix.media/2024/9/6/how-perplexity-ai-partners-with-major-publishers
How Meta's news ban reshaped Canadian media
It's been a rough year for publishers and broadcasters in Canada. In the wake of Meta's news ban, Canadian news publishers and broadcasters have faced
www.digitalcontentnext.org/blog/2024/09/12/how-metas-news-ban-reshaped-canadian-media
Enhancing ESPN’s Game Recaps for Underserved Sports Using AI
Fans can expect to see AI-generated recaps beginning this weekend – Friday, Sept. 6, for NWSL and Saturday, Sept. 7, for PLL – including summaries for all past games this season
www.espnfrontrow.com/2024/09/enhancing-espns-game-recaps-for-underserved-sports-using-ai
How Hindustan Times Digital is using AI
Founded in 1924, Hindustan Times is one of India’s largest and most influential English-language newspapers. Part of the KK Birla Group, one of India’s
www.mediamakersmeet.com/how-hindustan-times-digital-is-using-ai
How The Economist uses the Espresso app to appeal to a younger audience - Twipe
How The Economist is capturing the attention of students with Espresso The short version: The Economist is offering its Espresso daily news app free for students aged 16 and older.
www.twipemobile.com/how-the-economist-uses-the-espresso-app-to-appeal-to-a-younger-audience
Google AI Overviews rollout hits news publisher search visibility
Google AI Overviews are increasingly being returned for search results in the UK and US and they are hitting publisher visibility.
www.pressgazette.co.uk/platforms/google-ai-overviews-rollout-hits-news-publisher-search-visibility
Google Says Fixing Headings Won't Change Rankings
Google's John Mueller says that hierarchical headings have a slight impact, but fixing them won't change your rankings
www.searchenginejournal.com/google-says-fixing-headings-wont-change-rankings/526639
Increase Customer Loyalty and Retention with Subscription Bundles
With the risk of subscription oversaturation, companies need clear ways to differentiate their value and unique consumer experiences. Subscription bundling is rapidly becoming one of the most powerful ways to do it.
www.zuora.com/2024/01/02/increase-customer-loyalty-and-retention-with-subscription-bundles
Google Ads Will Now Use A Trusted Execution Environment By Default | AdExchanger
Confidential matching uses a TEE built on Google Cloud infrastructure to create an isolated computing environment for ad targeting and measurement.
www.adexchanger.com/platforms/google-ads-will-now-use-a-trusted-execution-environment-by-default
WSJ promising ad guarantee during election - Talking Biz News
The Wall Street Journal is offering advertisers a performance guarantee, timed to the upcoming U.S. presidential election, to dissuade them from pausing their ad campaigns during the period, reports Mark Stenberg of Adweek.
www.talkingbiznews.com/media-news/wsj-promising-ad-guarantee-during-election
Publishers Are Likely to Pay More for Ad Costs If Google Spins Off Its Adtech
The complex sell-side adtech will likely be tricky to untangle
www.adweek.com/programmatic/publishers-are-likely-to-pay-more-for-ad-costs-if-google-spins-off-its-adtech-but-thats-ok
INMA Master Class: Newsroom Transformation
How newsrooms can better impact and influence the business of news
www.inma.org/modules/event/2024NewsroomTransformation/index.html
