Publishers are keeping a watchful eye on the outcome of the sustained macroeconomic shock that will arise thanks to Trump's tariffs.

Publishers are working to diversify their revenue, and fewer say the vast majority of their revenue is coming from advertising this year.

Rather than treating print as a secondary product within a digital newsroom, we must invert the model: create a small, focused print team responsible for serving the print audience while allowing the main newsroom to focus entirely on digital.

Wide-ranging research from Poynter and the University of Minnesota sheds light on how people feel about AI in journalism. It’s not pretty.

Press Gazette investigation into the widely-quoted national media experts who either do not exist, or whose credentials have not been checked.

AI is already a pretty formidable new growth channel. Here’s how to track your AI traffic in GA4 and Ahrefs Web Analytics.

With the rise of news influencers comes a potential threat to traditional media and information quality.

Discover how community engagement for publishers drives growth through retention, loyalty and first-party data across direct, owned channels.

After years of lamenting about the decimation of Facebook referral traffic, some publishers are seeing that traffic return this year.

A/B testing is a cornerstone of audience strategy, but it doesn't have to be complicated! Here's how to do it well.

Lily Ray, Michael King and Ryan Sammy help unpack Google's core updates

Why Niche & Local Small News Publishers Lose to Big Publishers in Google Search - Even When They Deserve to Win?

We are less than a week after the Google March 2025 core update finished rolling out and we are seeing some heated volatility again, maybe more heated than what we saw during the last core update.

I analyzed 151,939 websites across 40,623 keywords to figured out who won and who lost in the March 2025 Google

All articles on The Audiencers from publishers around the world, organized by reader revenue topic

Here's a list of some different AI revenue models hat publishers are signing, and the pros and cons of each.

To create awareness, drive traffic, and stimulate sales at local restaurants, hotels, and entertainment venues during the slow months of January and February, Newsday’s in-house content studio, Brand360, launched its Date Night! sales promotion.

‘Vertical dramas’ consisting of minute-long episodes are booming, with market predicted to be worth $14bn by 2027