Luis Amorim May 23, 2025
Google Decided Against Offering Publishers Options in AI Search
Company drew “hard red line” around requiring web publishers to participate in AI search, document says
www.bloomberg.com/news/articles/2025-05-19/google-gave-sites-little-choice-in-using-data-for-ai-search
News Horizons: how global media is quietly reinventing itself
Over the last few months, Mark Challinor has been interviewing senior media executives across the world as part of his News Horizons column in The Drum. Here, we have aggregated the first 23 interviews to identify the key trends redefining the future of media.
www.thedrum.com/news/2025/05/16/news-horizons-how-global-media-quietly-reinventing-itself
Why you need audience practitioners and product people | The Audiencers
Audience practitioners and product-minded people are becoming increasingly influential across the industry. Here's why you need them.
www.theaudiencers.com/strategic-clarity-an-end-to-silos-and-audiences-centricity-why-you-need-audience-practitioners-and-product-people
Amedia grants 400,000 young people free access to its newspapers
2025-05-21. All Norwegians aged 15 to 20 will be given free digital access to over 100 new papers through Amedia’s new national initiative.
www.wan-ifra.org/2025/05/amedia-grants-400000-young-people-free-access-to-its-newspapers
MailOnline’s Deep Dive takes audiences inside major news stories
Deep Dive is a graphic- and data-driven series centred around scrollytelling that dissects the major topics MailOnline readers are looking for.
www.inma.org/blogs/ideas/post.cfm/mailonline-s-deep-dive-takes-audiences-inside-major-news-stories
How these new platform-driven news outlets are attracting young audiences
These youth-focused news outlets have succeeded in what traditional media have been attempting to do for years: get young people to read the news
www.reutersinstitute.politics.ox.ac.uk/news/how-these-new-platform-driven-news-outlets-are-attracting-young-audiences
ChatGPT referral traffic to publishers’ sites has nearly doubled this year
Of the traffic OpenAI’s ChatGPT sends to websites, 83% went to news & media sites in April, up from 64% in January, according to Similarweb.
www.digiday.com/media/chatgpt-referral-traffic-to-publishers-sites-has-nearly-doubled-this-year
Shocking 56% CTR drop: AI Overviews gut MailOnline's search traffic
MailOnline's Carly Steven warns that Google AI Overviews will have a dramatic impact on traffic, and search traffic will inevitably decline.
www.searchengineland.com/google-ai-overviews-mail-online-ctr-drop-455393
The definitive publisher guide to what’s in and out in the era of Google’s AI Overviews
Strip mining content, zero-click searches: What's In and Out for publishers in the era of Google AI Overviews.
www.digiday.com/media/the-definitive-publisher-guide-to-whats-in-and-out-in-the-era-of-googles-ai-overviews/?
One year in: SEO lessons from publishers after Google’s AI Overviews
One year after the launch of Google’s AI Overviews search feature, publishers are recalibrating their SEO and referral traffic plans.
www.digiday.com/media/one-year-in-seo-lessons-from-publishers-after-googles-ai-overviews
Google Antitrust Process: New Ranking Details Uncovered - SISTRIX
After US courts have already ruled that Google abuses its monopoly position, the question that now follows is which conditions should be imposed in the future to prevent this. In this phase of the procedure, interesting insights for SEO are coming to light as well. Recently, the testimonials by Pandu […]
www.sistrix.com/blog/google-antitrust-process-new-ranking-details-uncovered
The Times gives readers 'bonus accounts' in bid to retain more subscribers
The Times and Sunday Times has added online subscription sharing as part of a range of tactics to improve customer loyalty.
www.pressgazette.co.uk/publishers/times-subscription-sharing-bonus-accounts
How publishers like Texas Monthly and Axios turn engagement data into revenue
Learn how first- and zero-party data help publishers personalize content, increase loyalty and boost ad revenue through automation and insights.
www.digiday.com/sponsored/how-publishers-like-texas-monthly-and-axios-turn-engagement-data-into-revenue
How The Economist is building engagement to reduce subscriber churn
The Economist has rolled out a new content engagement model designed to build habits and improve retention among its subscriber base.
www.pressgazette.co.uk/publishers/digital-journalism/how-the-economist-is-building-engagement-to-reduce-subsriber-churn
Dozens of Premium Publishers Join AU Ecosystem From Adelaide
The Financial Times and Wall Street Journal are among the sell-side partners embracing the new suite of tools and services
www.adweek.com/media/adelaide-au-ecosystem-attention-metric-publishers
‘We’re seeing an immense uplift in the scale’: How generative AI is fueling the next wave of ad tech fraud
Generative AI content farms are stealing publishers’ ads.txt files to hijack ad revenue, according to DoubleVerify.
www.digiday.com/media/were-seeing-an-immense-uplift-in-the-scale-how-generative-ai-is-fueling-the-next-wave-of-ad-tech-fraud
SynthID Detector — a new portal to help identify AI-generated content
Learn about the new SynthID Detector portal we announced at I/O to help people understand how the content they see online was generated.
www.blog.google/technology/ai/google-synthid-ai-content-detector
Annual comprehensive analysis of evolving TV viewership
Welcome to the fourth edition of "Behind the Screens," our annual comprehensive analysis of evolving TV viewership and changing audience behaviours. As the largest first-party data set of Smart TV users across the EU5, our "Behind the Screens" report takes centre stage in the evolving CTV conversation. In this edition, we are excited to introduce an additional layer of Samsung mobile data, providing us with an even broader multiscreen perspective on the rapid changes in media consumption.
go2.samsungads.com/SamsungAdsBehindtheScreens2025
How Ezra Klein’s YouTube Makeover Points to Podcasting’s TV Future
Major news outlets, like ‘The New York Times’ and ‘The Atlantic,’ and ex-cable stars are finding audiences on YouTube. “It is television,” says ‘Mediaite’ founder Dan Abrams. “Anyone who still thinks of YouTube as something for your phone or computer isn’t paying attention.”
www.vanityfair.com/news/story/ezra-klein-youtube-dan-abrams-mediaite-new-york-times