Luis Amorim November 22, 2024
Why News Publishers Struggle with Digital Revenue Growth: A Call for Strategic, Organizational, and Technological Alignment
The news industry has experienced profound disruption over the past thirty years as audience behaviors change and revenue dollars follow, driving publishers to rethink their business models. While digital
www.mathereconomics.com/2024/11/21/why-news-publishers-struggle-with-digital-revenue-growth-a-call-for-strategic-organizational-and-technological-alignment
How top New Zealand news publisher unlocked growth by splitting in two
New Zealand's leading media organisation Stuff has seen "extraordinary" pace of growth in the past 18 months after a drastic decision.
www.pressgazette.co.uk/publishers/how-top-new-zealand-news-publisher-unlocked-growth-by-splitting-in-two
News Influencers Have Eclipsed Traditional Media
More and more Americans are getting their news from influencers on the internet.
www.wired.com/story/news-influencers-traditional-media
The Daily Beast Nearly Doubles Revenue, Has Higher Ambitions
The Daily Beast endured a contentious change in ownership, but its early results are encouraging.
www.adweek.com/media/daily-beast-doubled-revenue
OpenAI Is Paying Dotdash Meredith At Least $16 Million to License Its Content
The figure is a minimum and does not include payment for the ‘variable’ component
www.adweek.com/media/openai-dotdash-meredith-licensing-payment
How the European and U.S. publishing landscapes compare and contrast
Publishing executives compared and contrasted the European and U.S. media landscapes and the challenges facing publishers in both regions.
www.digiday.com/media/how-the-european-and-u-s-publishing-landscapes-compare-and-contrast
From audience to community: An alternative future for watchdog journalism - The Fix
Successful media organisations should focus on serving specific communities with shared interests and values rather than trying to reach “everyone”.
www.thefix.media/2024/11/15/from-audience-to-community-an-alternative-future-for-watchdog-journalism
From Growth to Retention: Shifting Publisher Strategies
By Katherine Ruane, Director of Marketing Strategy and Daniela Lomas, Marketing Specialist at Mather November 15th, 2024 For years publishers have focused on driving digital volume growth. But now, as growth begins to level off or even decline, the focus has shifted. It's clear that acquisition alo
www.mathereconomics.com/2024/11/15/from-growth-to-retention-shifting-publisher-strategies
The rise of Attention Metrics brings new opportunities for publishers
Capturing consumer attention has always been fundamental to effective advertising. In its 2003 Media Model, the Advertising Research Foundation (ARF)
www.digitalcontentnext.org/blog/2024/11/18/the-rise-of-attention-metrics-brings-new-opportunities-for-publishers
How publishers and advertisers are connecting with audiences and growing revenue amid addressability shifts
See how publishers and advertisers use privacy-first strategies, contextual ads and first-party data to engage audiences and drive revenue.
www.digiday.com/sponsored/how-publishers-and-advertisers-are-connecting-with-audiences-and-growing-revenue-amid-addressability-shifts
Media Briefing: Publishers' Q4 programmatic ad businesses are in limbo
This week’s Media Briefing looks at how publishers in the U.S. and Europe have seen programmatic ad sales on the open market slow in the fourth quarter while they've picked up in the private marketplace.
www.digiday.com/media/media-briefing-publishers-q4-programmatic-ad-businesses-are-in-limbo
Report: Shift in ad spend from linear TV to CTV will continue
Integral Ad Science (IAS) has released its fifth annual Industry Pulse Report, revealing trends that it predicts will shape digital media in 2025 and the bigges
www.advanced-television.com/2024/11/20/report-shift-in-ad-spend-from-linear-tv-to-ctv-will-continue
The Strategic Benefits of Unified Podcast Feeds - A Media Operator
When launching a new podcast, the instinct might be to create an entirely new feed. But some publishers have found that publishing all episodes on a single feed helps with growing the audience.
www.amediaoperator.com/analysis/the-strategic-benefits-of-unified-podcast-feeds
How Gen AI Is Helping The New York Times Control Its Own Destiny
www.adexchanger.com/publishers/how-gen-ai-is-helping-the-new-york-times-control-its-own-destiny
AI in News: Key Insights from the WAN-IFRA Paris AI Forum - Twipe
The WAN-IFRA Paris AI Forum brought together key industry players to discuss the rapidly evolving role of artificial intelligence in the news ecosystem.
www.twipemobile.com/ai-in-news-key-insights-from-the-wan-ifra-paris-ai-forum
Google Updates SEO Abuse Policy, Upends Publisher Affiliates
Publishers using third-party vendors to power their product recommendations will see their search visibility plummet.
www.adweek.com/commerce/google-update-site-reputation-abuse-policy-affiliates
Google: Page-Level & Site-Wide Signals Both Matter For Rankings
Google updates search documentation to clarify how both page-level and site-wide signals influence ranking in search results.
www.searchenginejournal.com/google-page-level-site-wide-signals-both-matter-for-rankings/533063
Elevate your data strategy: from cookies to Universal Consent & Preferences
www.bigmarker.com/third-door-media/Elevate-your-data-strategy-From-cookies-to-universal-consent-preferences
AI course: crawlers – to block or not to block? - The Fix
The robots.txt file is a simple text file placed on your web server that instructs search engine bots and other web crawlers on how to interact with your site.
thefix.media/2024/11/15/ai-course-crawlers-to-block-or-not-to-block
The Publisher Masterclass
Media Voices are running monthly masterclasses helping publishers improve their products, from newsletter best practice to podcast monetisation. Find out about the latest classes here.
www.voices.media/masterclasses