Luis Amorim May 16, 2025
From €10M in losses to €25M in EBITDA: How Le Monde built a sustainable model | The Audiencers
A series of concrete editorial, tech and marketing initiatives that explain the group’s continued growth.
www.theaudiencers.com/from-e10m-in-losses-to-e25m-in-ebitda-how-le-monde-built-a-sustainable-model
Five Signals from the Shifting Media Landscape: Search, Personalization, and Project Management - Twipe
1 Google Searches on Safari Declined, but Overall Searches Are Growing Platformer, Stats from a dying web Last month, Google searches in Safari declined for the first time in 22 years.
www.twipemobile.com/five-signals-from-the-shifting-media-landscape-search-personalization-and-project-management
Memberships, homepage and video: The Sun's three priorities for digital growth
Director of digital, Will Payne, says that his newsroom must straddle the line between digital advertising and reader revenue
www.journalism.co.uk/news/membership-homepage-and-video-the-sun-s-three-priority-areas-for-digital-growth/s2/a1246218
Alban Mazrekaj: bridging newsroom and product at NZZ | The Audiencers
How NZZ established a new way of working that respects journalism while making it more audience-centric, going beyond traditional journalistic performance metrics to align with broader business goals.
www.theaudiencers.com/alban-mazrekaj-bridging-newsroom-and-product-at-nzz
The problem with ranking news by relevance
Making news relevant to people is still extremely important, but we need a newsroom change first.
www.baekdal.com/newsletter/the-problem-with-ranking-news-by-relevance
Our playbook for winning over multi-platform audiences
Using traffic, engagement, and social video trends, we lay out the best playbook for media companies to win over multi-platform audiences.
www.chartbeat.com/resources/research/our-playbook-for-winning-over-multi-platform-audiences
The Audience Data Opportunity: How Publishers Are Using AI to Own Relationships
Based on a survey of media professionals, this report highlights a shift from AI hype to real use cases—improving segmentation, personalization, and data infrastructure. While most are early in the journey, smarter audience strategy is emerging as the path forward.
www.research.therebooting.com/how-publishers-are-using-ai-to-own-relationships?
The Case for a Smarter Registration Strategy: Q&A with Ignaz Van Hasselt - Mather
For publishers today, turning anonymous visitors into known users isn’t just a step at checkout anymore—it’s become a key driver of revenue. When done right, registration helps bu
www.mathereconomics.com/2025/05/15/the-case-for-a-smarter-registration-strategy-qa-with-ignaz-van-hasselt
Relationship advice for publishers
In any enduring relationship—whether it’s a marriage, a business partnership, or a loyal audience—some truths always apply. Trust matters. Communication
www.digitalcontentnext.org/blog/2025/05/12/relationship-advice-for-publishers
The Economist gets personal in its podcasts | Tomorrow's Publisher
The title is pivoting its podcast strategy towards a more personal and relatable style.
www.tomorrowspublisher.today/new-formats/the-economist-gets-personal-in-its-podcasts
3 podcast innovations that build audience and revenue
The hype cycle is over for Podcasting. Now that reality has set in, it is exciting to see examples of publishers pushing the podcasting envelope –
www.digitalcontentnext.org/blog/2025/05/15/3-podcast-innovations-that-build-audience-and-revenue
The state of social media marketing for publishers | Trends and tactics shaping paid social
Discover how publishers are approaching paid social media marketing, including top strategies, platforms and challenges they’re tackling.
www.digiday.com/sponsored/the-state-of-social-media-marketing-for-publishers
New Google AI Overviews data: Search clicks fell 30% in last year
Google search impressions are up, but fewer users are clicking through to websites, according to new BrightEdge data.
www.searchengineland.com/google-ai-overviews-search-clicks-fell-report-455498
Media Briefing: Reliant on search, haunted by AI: publishers at a crossroads
With AI-driven updates rolling out steadily and traffic patterns shifting, publishers are starting to plan for more zero-click searches.
www.digiday.com/media/media-briefing-reliant-on-search-haunted-by-ai-publishers-at-a-crossroads
How Google forced publishers to accept AI scraping as price of appearing in search
Court documents reveal Google considered giving publishers AI opt-out and rejected the idea.
www.pressgazette.co.uk/platforms/how-google-forced-publishers-to-accept-ai-scraping-as-price-of-appearing-in-search
The First-Ever UX Study Of Google’s AI Overviews: The Data We've All Been Waiting For
We tracked 70 users across eight tasks to deeply understand their behavior, thoughts, and motions when engaging with Google's AI Overviews and other SERP Features. The findings paint a new picture of SEO.
www.searchenginejournal.com/ux-study-of-googles-ai-overviews/546580
WTF are GEO and AEO? (and how they differ from SEO)
Welcome to the era of generative engine optimization (GEO), answer engine optimization (AEO) and generative search optimization (GSO).
www.digiday.com/media/wtf-are-geo-and-aeo-and-how-they-differ-from-seo
Google Updates Image SEO Best Practices: Use Consistent URLs
Google's updated image SEO best practices recommend using consistent URLs for images across your site to preserve crawl budget.
www.searchenginejournal.com/google-updates-image-seo-best-practices-use-consistent-urls/546552
Digiday+ Research: Publishers look to cash in on growing events revenue
Publishers are getting significantly more revenue from events in 2025, and they're going to focus on growing that even further.
www.digiday.com/media/digiday-research-publishers-look-to-cash-in-on-growing-events-revenue
Download Mather’s Q1 2025 U.S Benchmarking Report - Mather
Each quarter, we deliver a comprehensive industry snapshot tailored for U.S. news publishers—spotlighting key revenue and volume trends, consumer marketing insights, and the latest shifts in pricing strategy.
www.mathereconomics.com/2025/05/13/download-mathers-q1-2025-u-s-benchmarking-report
Brand Safety Concerns Jeopardize Ad Revenue For News Publishers | AdExchanger
Concern over brand safety and suitability is now tied with campaign underperformance as the top reason for why advertisers pull back on budget.
www.adexchanger.com/brand-safety/brand-safety-concerns-jeopardize-ad-revenue-for-news-publishers
CNN’s New Streaming Service Will Debut This Fall
The service is part of a major push to find paying customers for the network’s journalism.
www.nytimes.com/2025/05/13/business/media/cnn-streaming-service.html#new_tab
Future of TV Briefing: The 2025 upfront preview
This week’s Future of TV Briefing looks at the topics and trends likely to set the tone for this year’s upfront negotiations.
www.digiday.com/future-of-tv/future-of-tv-briefing-the-2025-upfront-preview
YouTube TV Is Now The 4th Largest TV Provider In the United States & Is Dominating Advertising | Cord Cutters News
In just eight years since its 2017 debut, YouTube TV has defied a declining pay-TV landscape to become one of the largest providers in the U.S., trailing only Comcast, Charter, and DirecTV. With over 8 million households subscribed, the service has disrupted the traditional living-room experience, trading channel-flipping for algorithm-driven curation, unlimited DVR, and features […]
www.cordcuttersnews.com/youtube-tv-is-now-the-4th-largest-tv-provider-in-the-united-states-is-dominating-advertising
Publishers Tackle AI Scraping—It's Not Going Well - A Media Operator
Publishers are investing in server-side tools to block large language model (LLM) crawlers as growing evidence shows that robots.txt files and legal…
www.amediaoperator.com/analysis/publishers-tackle-ai-scraping-its-not-going-well
The Guardian’s “failed” AI tool was a resounding success
During a recent Webinar, The Guardian’s Chris Moran walked INMA members through the U.K.-based company’s process of creating a tool to accurately summarise live blogs.
www.inma.org/blogs/Generative-AI-Initiative/post.cfm/the-guardian-s-failed-ai-tool-was-a-resounding-success#new_tab
How We’re Using AI
The rapid development of AI is already changing how journalists operate. Reporters, editors, executives, and others across the news industry share their advice on how to engage—and where to draw the line.
www.cjr.org/feature-2/how-were-using-ai-tech-gina-chua-nicholas-thompson-emilia-david-zach-seward-millie-tran.php
Social Media