OpenAI’s strategic insights for publishers  Catch up: Last week, Varun Shetty, Head of Media Partnerships at OpenAI, shared strategic insights with news publishers at Twipe’s Digital Growth Summit. Here’s a recap of what he had to say.   Only select one or two AI projects that align with your goals: “If you’re spreading your efforts across 100 different AI […]

There is a wise owl out there for any challenge your newsroom wants to solve, like coming up with a brand new social media strategy, improving newsroom culture or implementing generative AI workflows

The New York Times' new cease-and-desist letter to start up Perplexity marks another front in the legal battle against AI giants.

As social media continues to shape how audiences consume news, visual journalism becomes increasingly vital in cutting through the clutter, delivering information clearly and effectively, and engaging audiences.

More publishers are turning to SMS as a way to attract and engage new audiences, convert subscribers, and reduce churn.

During a recent INMA Webinar, David Topping, director of newsletters at Torstar, shared the nuances of news alerts and their effect on audience engagement.

The Knowledge is an ad-funded daily newsletter with over 140,000 subscribers. How does the team mix things up while keeping them all happy?

As with many of you, the 2024 Reuters’ Digital News Report continues to give us much to reflect on even months after its release. While there are many

TikTok is becoming an increasingly important platform for content creators, brands and media companies of all kinds. That’s especially true for those

Digiday’s second annual Subscription Index examines and measures publishers’ subscription strategies across several different digital touch points to identify some common approaches and key tactics. 

New York City Mayor Eric Adams’s indictment on federal corruption charges in September has kept local news outlets busy. And for at least one, the work is paying off. In Hell Gate NYC’s second annual report, published on Friday, the worker-owned New York City news outlet said its subscriptio…

As we look to 2025, the rapid evolution of advertising technology continues to redefine how brands engage with their audiences. With the digital landscape becoming more data-centric and automated, advertisers are leveraging emerging tools to stay competitive. The blend of data-driven strategies, artificial intelligence (AI) and automation are no longer just options but necessities for […]

At Tuesday’s Prebid Summit, a panel of publisher and pub tech execs shared tips for how publishers can get the most out their flooring strategies.

Onstage and off, media agency execs talked about the potential roles of machine learning and generative AI.

Learn how brands boost trust and CTR by advertising in news environments and using advanced solutions to overcome brand suitability concerns.

Learn how you can use Google tools to help correlate your Core Web Vitals with ad revenue.

Google Web Performance Advocate clarifies Cumulative Layout Shift (CLS) measurement, aiding web developers in optimizing Core Web Vitals.

In this exclusive webinar, FT Strategies explored the rapid rise of AI chatbots and their profound impact on the news media industry. Our experts discussed how, as the demand for personalised, interactive content grows, news organisations are increasingly turning to chatbots to enhance user experiences.