Luis Amorim February 07, 2025
News Corp's Pro Products See Growth; Consumer Media Weakens - A Media Operator
News Corp reported mixed second quarter results with Dow Jones’ professional information business growing while brands like the New York Post saw a steep drop in traffic amid changing platform algorithms.
www.amediaoperator.com/news/news-corps-pro-products-see-growth-consumer-media-weakens
Perplexity courts publishers with ad revenue share experiment
The AI search engine expands its ad revenue share programme that pays publishers for their content being used in search summaries. But does it really level the playing field or simply create a new form of digital dependency?
www.journalism.co.uk/news/perplexity-courts-publishers-with-ad-revenue-share-experiment/s2/a1217792
Inside the FT’s AI-Powered Story Finding | The Audiencers
This article is co-written by Katie Koschland and Liz Lohn. AI is a divisive topic. Whatever your take is — from ‘it will kill us’ to ‘it will save us’ —
www.theaudiencers.com/inside-the-fts-ai-powered-story-finding
How Deep Research will change investigative journalism
Both OpenAI and Google offer powerful AI research tools, and journalists are well positioned to benefit — as long as they know how to use them.
www.mediacopilot.substack.com/p/openai-deep-research-investigative-journalism
Journalism and audiences: Five must-read recent news reports for your newsroom
The world is a pretty depressing place right now. Find out what news audiences truly value (and need) when it comes to court, climate and music reporting
www.journalism.co.uk/news/journalism-and-audiences-10-must-read-recent-news-reports-for-your-newsroom/s2/a1215498
The checklist to write engaging polls | The Audiencers
Polls haven’t always been a favorite among media, often dismissed as gimmicks. But their potential is undeniable: polls spark conversations, convert passive readers into active participants, and deepen audience relationships.
theaudiencers.com/the-checklist-to-write-engaging-polls
2025 Update: Lessons on retention from the FT (and beyond)
In this article, we will share examples of retention tactics from the FT and beyond that we hope can help your own business think creatively about how to keep your customers happy (and paying).
www.ftstrategies.com/en-gb/insights/lessons-on-retention-from-the-ft
Live content’s role in the fight to engage, attract and retain readers
The opportunity is greatest for publishers to engage audiences when they require clarity around unfolding events.
www.voices.media/live-contents-role-in-the-fight-to-engage-attract-and-retain-readers
FT head of newsletters on how title quadrupled email subscribers in four years
Publisher newsletter strategies: A masterclass interview with Financial Times head of newsletters Sarah Ebner.
www.pressgazette.co.uk/newsletters/publisher-newsletter-strategies-financial-times
New York magazine is ramping up its pop-up newsletter output as it looks to cut through inbox noise
New York magazine is planning 15 pop-up, subscriber-only newsletters this year, up from nine last year.
www.businessinsider.com/new-york-magazine-big-success-pop-up-newsletters-2025-2
How To Manage Old Content on a News Website
Managing old news content? Learn proven strategies to update, archive, or remove articles to boost SEO, streamline performance, and maintain site authority.
www.moz.com/blog/manage-old-content-news-website
Introducing memberships to Hearst’s iconic magazine portfolio: “There’s no one-size-fits-all,” says Katie Vanneck Smith
Hearst UK CEO Katie Vanneck Smith talks about communicating membership benefits, putting brands at the heart of the proposition and the importance of publishing teams in making magazine memberships successful.
www.voices.media/introducing-memberships-to-hearsts-iconic-magazine-portfolio-theres-no-one-size-fits-all-says-katie-vanneck-smith
Maximizing Revenue Through Tiered Pricing
Unlock the power of tiered pricing to boost your sales and increase customer satisfaction. Learn how to implement this pricing strategy effectively.
www.zuora.com/guides/maximizing-revenue-through-tiered-pricing
How publishers pull YouTube viewers to shop on their sites, with Architectural Digest’s Amy Astley
The Condé Nast-owned publication has recorded a four-times increase in revenue for its “Open Door” series and is planning a relaunch of its AD Shopping property, Astley said on the Digiday Podcast.
www.digiday.com/media/how-publishers-pull-youtube-viewers-to-shop-on-their-sites-with-architectural-digests-amy-astley
The TV schedule is back. Here’s why media executives should care
Once, TV schedules shaped daily life. Thursday nights were sacred, saved for Friends and ER, and fall premieres were as anticipated as the holidays. Then
www.digitalcontentnext.org/blog/2025/02/04/the-tv-schedule-is-back-heres-why-media-executives-should-care
Fifteen essential AI resources for publishers
AI resources, including generative tools, newsletters, podcasts and events, to help news leaders stay ahead of the AI curve in 2025.
www.pressgazette.co.uk/comment-analysis/ai-resources-2025
How publishers are choosing which LLMs to use
Publishers are prioritizing ease of integration when it comes to choosing which LLMs to use to build products and features powered by generative AI technology.
www.digiday.com/media/how-publishers-are-choosing-which-llms-to-use
How DeepSeek stacks up when citing news publishers
The DeepSeek hype cycle is in full force, but can the chatbot attribute sources more accurately than its competitors?
www.niemanlab.org/2025/02/how-deepseek-stacks-up-when-citing-news-publishers
Quartz has been quietly publishing AI-generated news articles | TechCrunch
Quartz, the business outlet, has begun quietly publishing AI-generated articles under the byline "Quartz Intelligence Newsroom."
www.techcrunch.com/2025/01/27/quartz-has-been-quietly-publishing-ai-generated-news-articles