Advertising is being reinvented, not buried. At INMA’s Media Innovation Week in Dublin, European publishers emphasised trust, transparency, data, branded content, and AI as the foundations of transformation. The news industry is shifting from selling inventory to selling intelligence, embedding ethics, cultural relevance, and diversified bundles at the core of advertising’s rebirth.

Media product leaders are navigating uncharted territory in 2025, where generative AI is reshaping audience behavior and attention has become the scarcest

AI platform Perplexity has signed up seven US-based and French publishers as launch partners for its Comet Plus subscription.

Publishers with OpenAI licensing deals benefit from a ChatGPT clickthrough rate almost seven times higher than those without agreements.

It's time to take a long, hard look at your content, and work out what's valuable, and what's going to be killed by AI, says the FT Strategies team

How can AI really perform for a big publisher in a smaller country? Delfi Media is harnessing it as a back-end tool.

In light of social platforms’ policies of deprioritising news content, news companies are focused on building habit, prioritising paywalls, and using those social platforms in different ways.

Mel McVeigh, the PPA's Head of Digital, is leading the Association's push to help publishers embrace a consumer-first and product-oriented mindset. She argues that the future lies in 'liquid content' - stories seamlessly adapted across formats.

With a light editorial architecture, unfolded.news helps readers follow stories as they evolve over time, giving more space to context & making better use of the digital archive.

Organic traffic losses tied to AI Overviews are not temporary fluctuations but indicators of a deeper shift in search economics for publishers and marketers.

Google AI Overviews increasingly overlaps with organic search results, except for ecommerce.

“TikTok is now on par with several other social media sites — including X ... Facebook and Truth Social — in the share of its adult users who regularly get news there"

At its Upfront & Centre event, the company launched dmg newmedia and creator media, which together offer an...

The Morning is the most popular news newsletter in the world. Now the Times is launching a video-heavy and personality-driven newsletter targeting readers outside the United States.

The Economist is investing in formats harder for machines to mimic, like video and audio, while holding a hard line against AI licensing.

Explore how publishers are enhancing subscriber engagement in media using data tools, partnerships and strategies that drive audience growth and loyalty.

If you're relying heavily on discounts to drive subscription growth, you might be winning the battle but losing the war. Here's why & what to do about it.

How publishers including Reach and The Independent are - and aren't - using personalisation.

Discover the latest insights from the IAB 2025 Outlook Study: September Update—including revised U.S. ad spend forecasts, tariff impacts, key challenges, and growth opportunities across social, retail media, and CTV to help marketers prepare for 2H 2025.

IAB AI Use Case Map provides a comprehensive, practical guide to today’s most relevant and emerging AI Applications in advertising.

How do publishers fight back against the bots stealing our content, and then. stealing our traffic with their products built on our work? A panel at the Future of Media Technology had some ideas…

How LLM usage has developed over time tells us a lot about what it means for publishers. The market's expanding, but we have to be better.

The Economist is famously known for not having bylines. Instead, the magazine’s journalists debate stories until they come to a collective consensus…