Luis Amorim July 18, 2025
Google Discover adds AI summaries, threatening publishers with further traffic declines | TechCrunch
The feature will appear on iOS and Android in the U.S., with a focus on trending lifestyle topics like sports and entertainment. Google also noted the feature will make it easier for people to decide what pages they want to visit.
www.techcrunch.com/2025/07/15/google-discover-adds-ai-summaries-threatening-publishers-with-further-traffic-declines
Suspected AI Content Halves Reader Trust and Hurts Ad Performance
As more publishers lean into AI-generated content, the strategy may backfire with readers.
www.adweek.com/media/ai-content-cuts-trust-hurts-ad-performance
Inside four Latin American newsrooms using AI to transform workflows WAN-IFRA’s LATAM Newsroom AI Catalyst
2025-07-11. Artificial intelligence is no longer a distant prospect for journalism. Across Latin America, newsrooms are beginning to adopt it as a practical and strategic tool – automating workflows, freeing up editorial capacity, experimenting with new formats, and strengthening their journalistic mission.
wan-ifra.org/2025/07/inside-four-latin-american-newsrooms-using-ai-to-transform-workflows/#new_tab
Global audience insights from the second quarter of 2025
In the second quarter of 2025, Average Engaged Time increased in the Middle East, mobile readership fell in Central Asia, and loyal readership remained highest in Northern Europe. Read on for more global audience insights from our second quarter research below. Compare to our previous insights: Q1 2025 | Q4 2024 | Q3 2024 Engaged […]
www.chartbeat.com/resources/articles/global-audience-insights-from-the-second-quarter-of-2025
Media Metrics that matter in 2025: editorial analytics benchmarks
When it comes to editorial analytics, what’s a good result? Is 40% read depth ok? We’ve undertaken a huge data study to bring you some key industry benchmarks.
www.smartocto.com/blog/metrics-that-matter-in-2025-useful-editorial-analytics-benchmarks
Digiday+ Research: Publishers identify the top trends among Gen Z readers
Gen Z makes up a very small percentage of publishers' readership, but those Gen Z audience members are consuming their news anytime, anywhere.
www.digiday.com/media/digiday-research-publishers-identify-the-top-trends-among-gen-z-readers
Inside the media mindset of UK decision-makers
Amid nonstop news cycles and rising media skepticism, one audience remains deeply engaged and increasingly strategic in how they consume information.
www.digitalcontentnext.org/blog/2025/07/15/inside-the-media-mindset-of-uk-decision-makers
Audience growth, churn mitigation among key data to scale digital subscriptions
The subscription proficiency index helps teams prioritise resources, enhance subscription strategies, and fine-tune their business model for long-term, sustainable growth by pinpointing performance gaps and highlighting improvement opportunities.
www.inma.org/blogs/value-content/post.cfm/audience-growth-churn-mitigation-among-key-data-to-scale-digital-subscriptions
Following YouTube, Meta announces crackdown on 'unoriginal' Facebook content | TechCrunch
Like YouTube, Meta says it won't penalize users who are engaging with other people's content, doing things like making reaction videos, joining a trend, or adding their own takes.
www.techcrunch.com/2025/07/14/following-youtube-meta-announces-crackdown-on-unoriginal-facebook-content
Google AI Overviews are officially populating the Discover feed
Despite reports of throttling traffic to publishers, AI Overviews are expanding to more search areas.
www.mashable.com/article/google-ai-overviews-officially-populating-discover-feed
How To Consistently Rank At The Top of Google AI Overviews For A Topic | Local SEO Guide
Update: For all you SEOFOMO readers tuning in, the genesis of this post can be found on this LinkedIN thread with Bernard Huang of Clearscope. How to Optimize for Google’s AI Overviews The digital landscape is constantly shifting, and with the advent of AI Overviews, Google has unveiled one of its most significant changes in years.
www.localseoguide.com/how-to-rank-at-the-top-of-google-ai-overviews
Learn AI Search: The Free AI Search Optimization Roadmap
Learn about AI search optimization (GEO, AEO, LLMO) with free, reliable guides and resources, from the fundamentals, to tech configurations, content optimization and tools.
www.learningaisearch.com
Overheard at Digiday’s CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars
As streaming is poised to overtake linear in the upfronts, buyers voice limitations preventing digital from winning the majority of spend, including cost, measurement, and transparency.
www.digiday.com/media-buying/overheard-at-digidays-ctv-ad-strategies-event-streaming-is-reaching-50-of-all-upfront-dollars
Nearly 40% of video ads will use genAI by 2026, says IAB
Generative AI is playing a growing role in video advertising, with 22% of all video ad creative enhanced by genAI in 2024—a figure set to reach 39% by 2026, per IAB.
www.emarketer.com/content/nearly-40--of-video-ads-will-use-genai-by-2026--says-iab
The Streaming Wars Come Down to 2: YouTube vs. Netflix
The two giant video companies have far different strategies, but the same goal: controlling your TV set.
www.nytimes.com/2025/07/12/business/media/youtube-netflix-streaming.html
Yes, YouTube is the future of publishing: here’s why
YouTube celebrated its 20th birthday earlier this year. Over the course of two decades, it has played a major role in upending how content is viewed,
www.digitalcontentnext.org/blog/2025/07/17/yes-youtube-is-the-future-of-publishing-heres-why
Strategy outlook: Why publishers should block AI search
Many publishers feel they will be left behind by AI, but that's not how it works.
www.baekdal.com/strategy/strategy-outlook-why-publishers-should-block-ai-search
A pressure test for AI: Dow Jones makes a translation push for real-time financial news
Dow Jones Newswires launches an AI-powered French language service, following the rollout of Korean and Japanese last year.
www.niemanlab.org/2025/07/a-pressure-test-for-ai-dow-jones-makes-a-translation-push-for-real-time-financial-news
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