Luis Amorim October 11, 2024
Online News Consumption Has Surpassed Television – But Broadcasters Are Still the Most Widely Trusted - State of Digital Publishing
More people in the UK now get their news online than on TV, marking a significant shift in media consumption habits.
www.stateofdigitalpublishing.com/digital-publishing/online-news-surpass-television/?
Wall Street Journal CEO Almar Latour has made a year of industry turmoil a banner success - Poynter
How the Netherlands native came to America, rose up the ranks, delivered results and leveraged the Journal’s resources to free Evan Gershkovich
www.poynter.org/business-work/2024/who-is-wall-street-journal-publisher-dow-jones-ceo-almar-latour
OpenAI partners with Cosmopolitan and Elle publisher Hearst
Starting today, content from Hearst-owned publications, including Cosmopolitan and Elle, will appear in ChatGPT and other OpenAI products.
www.engadget.com/ai/openai-partners-with-cosmopolitan-and-elle-publisher-hearst-180517248.html?src=rss&guccounter=1
What publishers are talking about at industry events - American Press Institute
Forums and conferences explore the present and future of the news industry This week, a panel at the Athens Democracy Forum in Greece, organized in […]
www.americanpressinstitute.org/what-publishers-are-talking-about-at-industry-events/#new_tab
OpenAI exec rules out sharing revenue from SearchGPT with publishers, for now
OpenAI’s head of media partnerships has said it does not currently intend to share SearchGPT ad revenue with publishers.
www.pressgazette.co.uk/platforms/openai-searchgpt-advertising-revenue-sharing-publishers-varun-shetty/#new_tab
Perplexity Is Referring Modest Traffic to Publishers
The New York Times, The Guardian, and Forbes see a surprising increase in referral traffic from Perplexity.
www.adweek.com/media/perplexity-referring-traffic-to-publishers
How The Economist reached young audiences through new formats and brand marketing
Between low audience trust and willingness to pay for news, the legacy publisher is trying counterintuitive strategies that it hopes will pay dividends long-term
www.journalism.co.uk/news/how-the-economist-reached-new-audiences-with-new-formats-and-investment-in-the-brand-marketing/s2/a1183353
Proactive support: The secret weapon to beat customer churn
This one strategy stops churn in its tracks. Find out what simple and considerate approach keeps customers engaged and businesses on their good side.
www.zuora.com/2024/05/21/proactive-support-the-secret-weapon-to-beat-customer-churn/?
El País sweetens subscription offering with full access to The New York Times
Premium subscribers to the Spanish daily newspaper El País will now get full access to The New York Times and its supplemental products like Wirecutter, Cooking, and The Athletic.
www.niemanlab.org/2024/10/el-pais-sweetens-subscription-offering-with-full-access-to-the-new-york-times
#48. Churn decreases by 22% when a subscriber signs up to a newsletter | The Audiencers
You're reading The Audiencers' newsletter #48 sent out on October 2nd, 2024. To receive future newsletters straight to your inbox every two weeks, sign up
www.theaudiencers.com/48-churn-decreases-by-22-when-a-subscriber-signs-up-to-a-newsletter
Navigating digital transformation: key insights from Mather’s Q2 2024 Subscriber Benchmarking | The Audiencers
In today's fast evolving media landscape, understanding subscription trends is more important than ever— especially as publishers navigate the
www.theaudiencers.com/navigating-digital-transformation-key-insights-from-mathers-q2-2024-subscriber-benchmarking
The Economist's John Shields on growing subscriber-only podcasts
A year on from the launch of Economist Podcasts+, Director of Podcasts John Shields discusses some of the risks and opportunities of charging for audio, and the lessons they've learned over the past 12 months.
www.voices.media/the-economists-john-shields-on-growing-subscriber-only-podcasts
How publishers can drive direct-sold advertising success
Direct-sold advertising is a win-win for publishers and advertisers. Publishers get more control of how to package and price their inventory without as
www.digitalcontentnext.org/blog/2024/10/07/how-publishers-can-drive-direct-sold-advertising-success
Google Faces Potential Breakup: How DOJ Ruling Could Reshape Search
Google faces potential breakup as DOJ ruling outlines remedies to curb search monopoly. Here's how it could impact search.
www.searchenginejournal.com/google-faces-potential-breakup-how-doj-ruling-could-reshape-search/529726
Programmatic Advertising’s Final Frontier Is Linear TV | AdExchanger
Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We’ve entered an era where precision targeting is the norm, even as the traditional methods of tracking have evolved. Now, we’re heading toward the final frontier […]
www.adexchanger.com/content-studio/programmatic-advertisings-final-frontier-is-linear-tv
Synergy of value: How open web publishers can better connect advertisers with audiences
Social media and Retail Media Networks may dominate personalised advertising, but open web publishers are pushing back. Prioritising data-driven
www.mediamakersmeet.com/synergy-of-value-how-open-web-publishers-can-better-connect-advertisers-with-audiences
Leveraging AI Chatbots: Transforming News Media Engagement
www.events.ftstrategies.com/leveraging-ai-chatbots?
