Amazon is expected to unveil an AI-enhanced upgrade its Alexa voice tech at an event on Wednesday, and some publishers hope it'll boost exposure.

Deep dive into the development of Financial Times' North Star metric and latest Metrics That Matter framework

Growing readership is the top priority for UK digital publishers in 2025. Plus publishers less likely to have policies opposing use of AI.

Data-driven insights lead to better decision-making. In this article, we explore the launch of FT Strategies' data and insights practice.

Plus: Dilemmas about disclosing AI use, the state of job satisfaction for Black journalists, and the growing challenges facing reporters in rural America.

To capture a rapidly growing digital video audience, News Corp Australia developed a vertical video platform that engages visitors and offers ad partners a brand-safe environment.

Fundamentally, the user needs concept is there to ensure the audience is put at the heart of the newsroom’s output. And, whether you’re aware of it or not, when you’re commissioning articles, you have two choices: to pull focus around a single user need - or to not.

Referral traffic to top news sites from ChatGPT is growing quickly, but still accounts for a miniscule proportion of visits.

Understanding the difference between having an audience and building a community isn’t just semantics—it’s a strategic necessity. With social referral

How to win at Facebook now

LinkedIn now offers email analytics for newsletters, providing data on email sends and open rates.

Snapchat was a boon for publishers, then it went south. Is it still worthwhile?

To improve its relationship with younger audiences, Expressen created and executed an intentional TikTok strategy that led to more engagement both on and off the social media platform.

Publishers like Bloomberg, the FT, Axios and The Ankler are using different kinds of standalone newsletter subscriptions to grow revenue and convert readers around popular products.

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The pages ranking in AI Overviews are often completely different than the pages ranking in the top 10 organic results, a new analysis finds.

If you're looking to understand how Google ranks content for relevance and helpfulness, especially after recent updates like the March 2024 core update, this article breaks down Google's key signals: meaning, relevance, quality, usability, and context. To improve your SEO, focus on creating original, high-quality content that deeply satisfies user intent, demonstrates expertise and authority […]

The digital publishing landscape is evolving rapidly and keeping up with technology and reader trends obliges publishers to adopt new strategies to stay competitive. One of the most powerful tools that has emerged in modern newsrooms is live blogging—a format that keeps audien

In an era where attention is the ultimate currency, are you truly maximizing the value of your audience—or just keeping up? The digital landscape is evolving rapidly, with publishers facing increasing c

During this week’s INMA Webinar, Robbie Kellman Baxter outlined the key challenges news organisations must overcome to help attract and retain subscribers in an increasingly competitive digital environment.

Learn how unified data sharing transforms CTV advertising, driving efficiency for brands, publishers and consumers.

Every moment, behind the scenes, the products you use are getting better at anticipating your needs and desires. Your Netflix homepage…

This week’s Future of TV Briefing looks at the rise in sports-related content across streaming services as ESPN surrenders some sports rights.