Luis Amorim February 21, 2025
Guardian signs licensing deal with ChatGPT owner OpenAI
The Guardian has become the latest news publisher to sign a content licensing deal with OpenAI.
www.pressgazette.co.uk/publishers/guardian-openai/#new_tab
News/Media Alliance Announces New Industry Lawsuit Against AI Content Theft - News/Media Alliance
News/Media Alliance Announces Industry Lawsuit Against AI Content Theft Today, February 13, a collection of news and magazine publishers, including Advance Local Media, Condé Nast, The Atlantic, Forbes Media, The Guardian, Business Insider, LA Times, McClatchy Media Company, Newsday, Plain Dealer Publishing Company, POLITICO, The Republican Company, Toronto Star Newspapers, and Vox Media, all members […]
www.newsmediaalliance.org/lawsuit-against-ai-content-theft
Gannett’s Digital Revenue Grows, Not Enough to Offset Print - A Media Operator
Gannett reported digital revenue growth for the fourth quarter but print still dominates.
www.amediaoperator.com/news/gannetts-digital-revenue-grows-not-enough-to-offset-print
Wall Street Journal connects potential readers to its offerings with “It’s Your Business” strategy
WSJ’s campaign goal was to reinforce the value of a subscription by shifting reader perception about the publication from a functional business tool for some aspects of life to a vital resource for all aspects of life.
www.inma.org/blogs/media-leaders/post.cfm/wall-street-journal-connects-potential-readers-to-its-offerings-with-it-s-your-business-strategy#new_tab
Yahoo News signs up influencers with promise of shared advertising sales
YAHOO has signed up nearly 100 YouTube, TikTok and Instagram creators to draw traffic to its website, recognition that millions of people rely on social media influencers to stay informed. Read more at The Business Times.
www.businesstimes.com.sg/companies-markets/yahoo-news-signs-influencers-promise-shared-advertising-sales#new_tab
The Daily Star diversifies revenue with new EdTech initiative
To diversify its revenue streams, The Daily Star in Bangladesh developed an educational technology platform called Keeron.
www.inma.org/blogs/ideas/post.cfm/the-daily-star-diversifies-revenue-with-new-edtech-initiative
FT Strategies and Nic Newman on Journalism Trends
Join us for an exclusive webinar with Nic Newman from the Reuters Institute, where we will explore the key trends shaping the future of journalism. The industry is undergoing rapid transformation with AI disruption, newsroom innovation and the rise of personality-led journalism all playing a critical role in its evolution.
www.events.ftstrategies.com/journalism-trends/home
Explainers are a key content strategy — here are a few best practices
Readers like explainers. Vox, The New York Times, and others offer advice on how to make them as successful as possible.
www.inma.org/blogs/newsroom-initiative/post.cfm/explainers-are-a-key-content-strategy-here-are-a-few-best-practices
INMA master class to focus on building direct audience as attention shifts from search and social
INMA’s three-module Building Direct Audience Master Class next month, led by Product & Tech Initiative Lead Jodie Hopperton, will guide news companies away from SEO and social media reliance and toward building a direct relationship with audiences.
www.inma.org/blogs/main/post.cfm/inma-master-class-to-focus-on-building-direct-audience-as-attention-shifts-from-search-and-social
The four dimensions of personalization | The Audiencers
This article is from Tom Burrell’s, Retention Blueprint Newsletter. Transform your retention impact in just five minutes per week. Written specifically
www.theaudiencers.com/the-four-dimensions-of-personalization
How do News Audiences Experience and React to Generative AI in Journalism?
Expectations and comfort levels with GenAI in news production based on 60 interviews in Germany and Australia
www.generative-ai-newsroom.com/how-do-news-audiences-experience-and-react-to-generative-ai-in-journalism-62c57d18ad9c
After Social: How Publishers Are Building Direct Audience Relationships with Apps
By Guest Contributor: Kevin Anderson, App Strategy and Industry Insights Director at Pugpig February 17th, 2025 Whether you call it the end of the traffic era, the platform era or mass referrals, the firehose of traffic from social media platforms is over. To adjust to this new reality, pu
www.mathereconomics.com/2025/02/17/after-social-how-publishers-are-building-direct-audience-relationships-with-apps-sym-2025
Publishers’ event videos gain traction on LinkedIn
Publishers are meeting demand for LinkedIn video in part by clipping videos taken at their conferences and other events.
www.digiday.com/media/publishers-event-videos-gain-traction-on-linkedin
Email Engagement Report for Media | Q4 2024
www.omeda.com/resources/whitepapers/email-engagement-report
Breaking News & Pop-up Newsletters: Do They Drive Churn or Loyalty? - A Media Operator
Newsletters are part and parcel of publishers’ routine communications with audiences. But where do pop-up and breaking news newsletters fit into the overall engagement effort?
www,amediaoperator.com/analysis/breaking-news-pop-up-newsletters-do-they-drive-churn-or-loyalty
The Impact Of AI Overviews On SEO [Analysis Of 19 Studies]
See how AI Overviews affect search rankings and traffic and why adapting your content strategy now is key for better visibility.
www.searchenginejournal.com/impact-of-ai-overviews-on-seo/539982
Introducing the newest members of the subscription economy: pausers
The rise of the subscription pauser is a clear signal that rigid pricing models no longer fit the modern consumer.
www.zuora.com/subscribed/introducing-the-newest-members-of-the-subscription-economy-pausers
Media Briefing: Podcasters test different types of paywalls for subscriptions
Podcasters discuss testing out different podcast subscriptions, and how to grow them as a complement (or alternative) to advertising revenue at this year's On Air Fest event.
www.digiday.com/media/media-briefing-podcasters-test-different-types-of-paywalls-for-subscriptions
Inside The Kyiv Independent's membership model | The Audiencers
With 70% of revenue coming directly from reader support after just 3 years of existence, The Kyiv Independent's membership model is an inspiring one!
www.theaudiencers.com/inside-the-kyiv-independents-membership-model
2025 Trends & Benchmarks For Subscription Businesses | Recurly
The subscription economy is growing fast. Are you growing at its pace? Get the benchmarks, insights, and predictions you need to succeed in 2025
www.recurly.com/content/state-of-subscriptions-report
The New York Times adopts AI tools in the newsroom
With some newsroom usage restrictions.
www.theverge.com/news/613989/new-york-times-internal-ai-tools-echo
Designing the future of entertainment
Emerging tech is remaking the media and entertainment industries—opening new business opportunities for the technologically savvy.
www.technologyreview.com/2025/02/13/1110420/designing-the-future-of-entertainment
IAB Europe Releases Latest Annual State of Readiness Report - ExchangeWire.com
IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today (February 19th, 2025) announced the results
www.exchangewire.com/blog/2025/02/19/iab-europe-releases-latest-annual-state-of-readiness-report
Social Media