Luis Amorim January 24, 2025
How Newsweek Engineered Its Unlikely Turnaround
The publisher has shaken off its legal woes and super-sized its reach
www.adweek.com/media/newsweek-revenue-turnaround
A new local news empire, built on newsletters, is growing in the United Kingdom - Poynter
Overcoming low name recognition and reluctant audience spending, news startup Mill Media now has journalists in six cities
www.poynter.org/business-work/2025/manchester-mill-joshi-herrmann-newsletters-local-news
Our 2025 predictions for News, Publishing and beyond | FT Strategies - Media consultancy from the Financial Times
From new mergers and acquisitions to the evolving behaviours of younger news consumers, in 2025 the industry faces challenges and opportunities that demand strategic foresight and innovative thinking.
www.ftstrategies.com/en-gb/insights/our-2025-predictions-for-news-publishing-and-beyond
Why We’re Introducing Generative AI to TIME’s Journalism
This reimagining elevates the Person of the Year beyond a story—it’s now a multi-modal, interactive journey.
www.time.com/7201556/generative-ai-time-journalism
Journalism needs to come to grips with the fact the era of free traffic is over
It's liberating to use the platforms for our own goals.
www.kevins-newsletter-ad1cdb.beehiiv.com/p/journalism-needs-to-come-to-grips-with-the-fact-the-era-of-free-traffic-is-over
Our podcast: What should we expect from journalism in 2025?
www.reutersinstitute.politics.ox.ac.uk/news/our-podcast-what-should-we-expect-journalism-2025#new_tab
Newsweek Tries to Niche Down to Build Loyal Audience - A Media Operator
The 92-year-old consumer media company is honing in on healthcare and other niches in an attempt to attract higher-quality readers.
www.amediaoperator.com/news/newsweek-tries-to-niche-down-to-build-loyal-audience
How to build habits: eight lessons for publishers from Freeletics | The Audiencers
Ellie Hughes of Freeletics shares how they use habit-building strategies to increase engagement and retention.
www.theaudiencers.com/how-to-build-habits-eight-lessons-for-publishers-from-freeletics
Getting started with user needs: lessons from Ringer Media International
Journalists love covering the latest developments and breaking news. Audiences often want completely different content
www.journalism.co.uk/news/lessons-in-getting-started-with-user-needs-from-ringer-media-international/s2/a1213691
Global audience insights from the fourth quarter of 2024
Average Engaged Time increased in Africa, mobile readership fell in Southeast Asia, and loyal readership remained highest in Northern Europe.
www.chartbeat.com/resources/research/global-audience-insights-from-the-fourth-quarter-of-2024
Personalizing Newsletter Headlines: Testing LLMs Against Human Editors
A controlled study shows readers prefer AI-generated headlines 62% of the time — while keeping core editorial decisions in human hands
www.generative-ai-newsroom.com/personalizing-newsletter-headlines-testing-llms-against-human-editors-6f14135089da
Irish Times finds instant engagement on Instagram
The Irish Times used a new visually driven strategy on Instagram to increase engagement and attract new users.
www.inma.org/blogs/ideas/post.cfm/irish-times-finds-instant-engagement-on-instagram?_zs=W2spR1&_zl=0Q3g7
Media Briefing: TikTok's U.S. shutdown has little impact on publishers' traffic and video strategies
Data shows the TikTok ban in the U.S. didn't have much of an effect on publishers' site traffic, while publishers focus efforts on their onsite short-form video strategies.
digiday.com/media/media-briefing-tiktoks-u-s-shutdown-has-little-impact-on-publishers-traffic-and-video-strategies
Are People Clicking Links In ChatGPT Search? Brands Say Yes
Brands report anecdotal evidence that users are clicking links in ChatGPT and Google Gemini search results, driving traffic and sales.
www.searchenginejournal.com/are-people-clicking-links-in-chatgpt-search-brands-say-yes/537954
Real-Time Revenue Recognition: Powering Growth for Subscription Businesses
Unlock the secrets to successful revenue recognition in the subscription economy. Find out how automation can streamline your accounting processes.
www.zuora.com/2024/11/08/real-time-revenue-recognition-powering-growth-for-subscription-businesses
Amazon’s DSP ambition: Becoming the primary DSP for advertisers
Amazon's DSP aims to lead programmatic spending. Here's how.
www.digiday.com/marketing/amazons-dsp-ambition-becoming-the-first-choice-in-programmatic
Six things publishers should do now to protect themselves from AI scrapers
Paul Hood writes that music software Napster could provide important lessons for news publishers looking for AI licensing revenue.
www.pressgazette.co.uk/comment-analysis/six-things-publishers-should-do-now-to-protect-themselves-from-ai-scrapers
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