Luis Amorim November 29, 2024
Canada's Competition Bureau sues to break up Google's ad business
The country’s competition watchdog said a “thorough” investigation had found that Google had abused its dominant position in programmatic web advertising to entrench its market power.
www.engadget.com/big-tech/canadas-competition-bureau-sues-to-break-up-googles-ad-business-030032969.html
From portfolio- to vertical-oriented: the new strategic alignment behind Dow Jones’ brands
By moving to a new way of thinking about audiences, Dow Jones radically altered how it can serve them – and, in doing so, inoculated itself against some of the disruption that is set to emerge over the next few years.
www.voices.media/from-portfolio-to-vertical-oriented-the-new-strategic-alignment-behind-dow-jones-brands
Facebook’s new views metric has little impact on social strategy, publishers say
Publishing execs say Facebook's change to “views” as the platform's primary metric is just another way of measuring impressions, and the change has no impact on their Facebook strategy.
www.digiday.com/media/facebooks-new-views-metric-has-little-impact-on-social-strategy-publishers-say
How publishers are using LinkedIn tools for audience development
www.themediaroundup.beehiiv.com/p/how-publishers-are-using-linkedin-tools-for-audience-development
How the Daily Mail's TikTok dominates UK publishing engagement
Building on our research on engagement with journalistic social media content, we looked specifically at the UK publishers.
www.newswhip.com/2024/11/daily-mail-tiktok-uk-publishers
Is Bluesky a New Source for Traffic? - A Media Operator
Bluesky could be an interesting place to start driving traffic, but it could also be a massive waste of time. Take a few steps to get started, but don't start investing a ton into the platform.
www.amediaoperator.com/analysis/is-bluesky-a-new-source-for-traffic
Subscriber (re)engagement strategies from French publishers | The Audiencers
L'Équipe and Les Echos-Le Parisien share retention and re-subscription strategies in 4 steps at The Audiencers' Festival Paris 2024.
www.theaudiencers.com/subscriber-reengagement-strategies-from-lequipe-and-les-echos-le-parisien
Daily Maverick's superpower database of members | The Audiencers
Daily Maverick's unique idea to build a huge internal database of contactable ‘Insiders’ covering every industry and discipline possible.
www.theaudiencers.com/learning-from-membership-models-daily-mavericks-superpower-database
Philly Inquirer’s Subscriptions More than Double; What’s the Deal? - A Media Operator
Dynamic walls help publishers target readers and potential subscribers better, prompting a bump in subscriptions and revenue.
www.amediaoperator.com/analysis/philly-inquirers-subscriptions-more-than-double-whats-the-deal
Digiday+ Research: How programmatic shook out for publishers in 2024
Programmatic ads have remained a significant source of revenue for publishers throughout 2024, but it's possible that in 2025 they could pull back from their focus on programmatic.
www.digiday.com/media/digiday-research-how-programmatic-shook-out-for-publishers-in-2024
The Sell-Side View: Q&A with Axel Springer's Miriam Zand
Amid all the challenges facing news publisher, German media giant
www.videoweek.com/2024/11/28/the-sell-side-view-qa-with-axel-springers-miriam-zand
It’s the Death of Easy Affiliate Marketing Dollars - A Media Operator
As Google surgically punishes publishers for using third-party affiliate partners, the question many are asking is what can they do to still generate any money from affiliate marketing.
www.amediaoperator.com/analysis/its-the-death-of-easy-affiliate-marketing-dollars
The Modern Guide To Robots.txt: How To Use It Avoiding The Pitfalls
Is robots.txt still relevant in the age of AI? Find out why this file is crucial for managing site crawling and avoiding common pitfalls.
www.searchenginejournal.com/the-modern-guide-to-robots-txt/532564
How to do SEO training in a newsroom
Hello, and welcome back. Jessie here, fresh off a banner week: collage club, week five of pottery class, a Local Natives gig and a library haul featuring Intermezzo and The Plot. Crafts, music and socialism for books: name a better trio.
www.seoforjournalism.com/p/newsroom-seo-training-search
SEO’s next frontier: optimising news content for AI search - The Fix
In a new guest column for The Fix, Olga Odarchenko looks at SEO’s next frontier – optimising news to get visibility and traffic from AI services.
www.thefix.media/2024/11/19/seos-next-frontier-optimising-news-content-for-ai-search
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